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Salary: USD 75,000 - 85,000 / annual
The Athletic, a sports media company powered by a 500+ person newsroom covering professional and college teams across 47+ North American markets and English Premier League clubs, is seeking a Sales Planner to serve as a strategic partner to the Advertising Sales team.
In this role, you will develop and execute media plans from inception to completion, understanding inventory, KPIs, and product metrics. You will act as a trusted planning expert supporting 1-2 pod groups within the sales structure, managing client requests throughout the RFP process including plan changes, budget revisions, distribution asks, and timeline development. You will utilize internal resources and tools to create data-driven presentations and proposals.
Key responsibilities include becoming a "Super User" of the Order Management System (OMS), participating in feature testing and bug fixes, and developing deep expertise in the NYT Product Catalogue. You will carry a minimum of two stretch projects at any given time, which may include subject matter expert work, taskforce participation, mentoring, training material development, or other strategic initiatives.
A significant component of this role is people leadership: you will mentor 1-2 Sales Planners, help assign and assess their work, ensure deadlines are met, and foster their growth in OMS/Workflow, product knowledge, and terms & conditions. You will also lead onboarding of new Sales Planners and assume a leadership role in larger team discussions.
You will manage interdepartmental workflow, drive ad hoc projects that position the company as a thought leader, and maintain deep knowledge of the advertising landscape including viewability, brand safety, data privacy, and industry trends. When pod team members are out or low on bandwidth, you will provide coverage and resourcing support.
REQUIREMENTS:
- 2-5 years of related experience in digital advertising (audio experience a bonus)
- Digital planning experience is a prerequisite
- BS/BA degree
- Attention to detail and strong organizational skills
- Working knowledge of online proposal systems (Lineup/Adpoint, DSM, Fat Tail, Operative) is desirable
- Proficiency in Microsoft and Google office applications, and sales/data management tools such as Salesforce is desirable
