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Bastion builds regulated financial infrastructure for modern businesses, offering a full-stack product suite covering stablecoin issuance, custodial wallet infrastructure, and global asset conversion rails. The company is hiring a Sales Lead to own and scale the sales motion for custody and conversion products.
You will target fintechs, payments providers, and crypto companies that need wallet infrastructure and global asset conversion capabilities. Your core responsibilities include finding prospects, qualifying inbound leads, running the full sales process end-to-end, and closing deals. You'll leverage outbound infrastructure and tooling to generate pipeline at scale, partner with technical account managers on integration scoping, work with commercial strategy on deal structuring and pricing, and coordinate with legal on agreement terms.
This is an individual contributor role focused on building and executing a repeatable sales motion from the ground up. You'll operate independently, build your own pipeline, and move fast in a small, startup environment. While you may have managed teams previously, you're joining to sell and execute, not to manage.
In your first 15 days, you'll join live customer calls to understand positioning and pricing, take over inbound qualification with a structured discovery process, get hands-on with outbound tooling, map the current pipeline, and learn products deeply enough to run credible first calls independently.
By 30 days, you'll own the full sales process end-to-end, hit a sustainable outbound cadence (emails, LinkedIn, warm intros, conference follow-ups), develop a repeatable qualification framework, build strong cross-functional relationships, and deliver a qualified pipeline with documented sales process and reliable forecasts.
By 60 days, you'll identify conversion patterns and feed insights back to commercial and product teams, refine outbound messaging based on data, build a playbook for scaling to additional sellers, expand into adjacent segments or geographies, and partner with brand and comms on case studies and customer references.
The role is based in New York City in a flexible, hybrid environment and reports directly to the CEO. You'll be comfortable operating independently, moving fast, and contributing meaningfully in your first week while reaching full productivity within three months.
