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Cloudflare is seeking a Sales Enablement Specialist for its EMEA region, based in London. This role focuses on driving measurable sales outcomes through field rep coaching, methodology adoption, and AI-native enablement program management.
You will own sales productivity improvements across EMEA, measured by deal velocity, win rate, and quota attainment. Key responsibilities include:
**Sales Outcome Ownership:** Identify and close productivity gaps by cohort; own 90/180-day new hire ramp outcomes using data and field observation; support competitive deal reviews; and design scalable solutions starting from targeted micro-interventions (30-day improvement plans, peer coaching) alongside broader programs.
**Onboarding & Methodology:** Redesign and operate regional onboarding with structured curriculum (MEDDPICC, Salesforce, competitive positioning) plus embedded field support. Master MEDDPICC methodology, audit discovery quality, and coach adoption. Work with managers in 1:1s to diagnose rep-specific barriers and enable effective team coaching.
**Program Management & AI-Native Operating Model:** Manage regional onboarding timelines and content rollouts; partner with other GEO enablement teams; act as regional lead for EMEA content on the enablement platform, ensuring accuracy and regional relevance of all materials including AI-generated content. Use AI to draft, adapt, translate, and localize enablement at speed. Turn recurring questions and objections into durable, reusable assets.
Cloudflare is a leading internet infrastructure company powering millions of websites and properties globally. The company is known for its innovative culture, commitment to internet freedom (Project Galileo, Athenian Project), and AI-native approach to problem-solving.
**Requirements:**
- 5-7 years of sales enablement experience focused on field rep coaching and behavior change
- Direct enterprise sales experience with complex multi-stakeholder deals
- Proven track record diagnosing and closing rep skill gaps
- MEDDPICC or equivalent sales methodology mastery
- Salesforce (SFDC) and AI fluency; comfortable pulling reports and modeling productivity signals
- Strong program management and stakeholder communication skills
**Preferred Qualifications:**
- Sales manager coaching and 1:1 development experience
- Competitive win/loss analysis and field ride-along experience
- Productivity metrics and quota attainment analysis
- GTM or sales operations partnership in high-growth SaaS background
