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Braze is seeking a Sales Director to lead enterprise sales expansion across the DACH region (Germany, Austria, Switzerland), with a strategic focus on Retail and Consumer Packaged Goods (CPG) verticals. This is a front-line leadership role managing a distributed team of 6+ Enterprise Account Executives across multiple locations including Munich and Berlin.
You will drive the full lifecycle of customer relationships—from prospecting and acquisition through retention and expansion—while actively participating in complex C-level customer meetings and negotiations. Your responsibilities include leading team performance across Strategic, Enterprise, and Commercial account segments; spearheading market expansion to establish Braze as the category leader in Retail and CPG; and serving as the definitive voice and face of Braze for these verticals in the region.
Key responsibilities:
- Lead, mentor, and develop a high-performing distributed sales team across DACH
- Drive strategic expansion in Central Europe with emphasis on Retail and CPG sectors
- Enforce disciplined deal execution, sales forecasting, pipeline management, and structured sales methodologies
- Participate directly in customer-facing engagements and C-level negotiations
- Collaborate with Business Development, Marketing, Customer Success, Legal, Sales Operations, and Partnerships teams
- Build and leverage an ecosystem of System Integrators, Technology Partners, and Digital Agencies
- Act as market evangelist, headlining industry events and leading GTM initiatives
- Drive adoption of AI-driven sales tools to enhance operational efficiency
Braze is a market-leading Customer Journey Orchestration platform that empowers brands to deliver personalized customer experiences at scale. The company is headquartered in New York with global offices and has been recognized as a Great Place to Work and leader in marketing technology.
REQUIREMENTS:
- 5+ years of experience leading enterprise sales teams in the DACH market, managing teams of 6+ people across Strategic, Enterprise, and Commercial accounts
- Proven track record as a talent magnet—acquiring, developing, coaching, and retaining top-performing sales talent
- Proven experience selling complex enterprise solutions into Retail and CPG sectors; direct industry background welcomed but intricate understanding of these verticals is essential
- Existing executive relationships within DACH Retail/CPG are a significant advantage
- Deep understanding of the MarTech partner landscape for Retail and CPG with established relationships with key System Integrators, Technology Partners, and Agencies
- Forward-thinking approach to sales technology and AI-driven tools
- Experience successfully leading and unifying distributed sales teams across multiple DACH locations
- Native German and fluent English (mandatory); French language skills highly regarded as bonus
- Deep understanding of SaaS sales cycles, Customer Data Platforms (CDPs), omnichannel marketing, and modern customer engagement stacks
