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Braze is seeking a Sales Director to lead enterprise sales expansion across the DACH market (Germany, Austria, Switzerland), with a strategic focus on Retail and Consumer Packaged Goods (CPG) verticals. This is a people-management role leading a distributed team of 6+ Account Executives across multiple locations including Munich and Berlin.
In this position, you will drive the full lifecycle of customer engagement—from prospecting and acquisition through retention and expansion—while actively participating in complex C-level customer meetings and negotiations. You will serve as the definitive market voice for Braze in the Retail and CPG sector, leading go-to-market initiatives, headlining industry events, and driving internal and external evangelism.
Key responsibilities include:
- Leading and mentoring a distributed team of 6+ Account Executives across Strategic, Enterprise, and Commercial account segments
- Spearheading strategic expansion of Braze in Central Europe, specifically dominating Retail and CPG verticals
- Enforcing disciplined deal execution, sales forecasting, pipeline management, and structured sales methodologies to ensure predictable revenue
- Collaborating with System Integrators, Technology Partners, and Digital Agencies to drive joint go-to-market strategies
- Fostering deep alignment with cross-functional teams including Business Development, Marketing, Customer Success, Legal, Sales Operations, and Partnerships
- Leveraging AI-driven sales tools to enhance operational efficiency and accelerate deal execution
Braze is a market-leading Customer Journey Orchestration platform that empowers brands to deliver personalized customer experiences at scale. The company has been recognized as a Leader in marketing technology by industry analysts and was voted a G2 "Best of Marketing and Digital Advertising Software Product" in 2025. Braze is headquartered in New York with offices globally including Berlin, London, Paris, and others.
REQUIREMENTS:
- 5+ years of experience leading enterprise sales teams in the DACH market, specifically managing teams of 6+ people across Strategic, Enterprise, and Commercial accounts
- Proven track record as a "talent magnet"—capable of acquiring, developing, coaching, and retaining top-performing sales talent in a competitive market
- Proven track record selling complex enterprise solutions into Retail and CPG sectors; direct industry background welcomed, but intricate understanding of these verticals is essential
- Existing executive relationships within DACH Retail/CPG are a significant advantage
- Deep understanding of the MarTech partner landscape for Retail and CPG, with established relationships with key System Integrators, Technology Partners, and Agencies
- Forward-thinking approach to sales technology, utilizing AI-driven tools to enhance operational efficiency
- Experience successfully leading and unifying distributed sales teams across multiple strategic DACH locations
- Native German and fluent English are mandatory; French language skills highly regarded as a strong bonus
- Deep understanding of SaaS sales cycles, Customer Data Platforms (CDPs), omnichannel marketing, and modern customer engagement stacks
