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Sales Director, Retail

ServiceNow - Amsterdam, North Holland, Netherlands - Hybrid - posted 2026-10-14

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ServiceNow is seeking a Sales Director for the Retail sector in Amsterdam to lead new business sales growth across the region. You will build and manage a team of Sales Executives, develop regional sales strategy in partnership with Sales Operations, and drive Go-To-Market execution. Key responsibilities include territory planning, relationship development, opportunity management, team recruitment and coaching, quota development, accurate forecast and pipeline reporting, and achievement of annual sales goals on a quarterly and annual basis. You will engage at C-level with customers to understand business requirements, build cross-functional relationships with Solution Consulting, Business Units, Professional Services, Marketing, partners, and the ServiceNow executive team. You will also retain and grow the existing customer base through regular non-sales engagement activities. ServiceNow is a global market leader in AI-enhanced cloud-based platform technology, serving over 8,100 customers including 85% of the Fortune 500. The company connects people, systems, and processes to help organizations work smarter and faster. REQUIREMENTS: - Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving (AI-powered tools, workflow automation, AI-driven insights, or exploring AI's potential impact) - Extensive track record of new business sales success with strong presentation and negotiation skills at industry and C-level - Proven success recruiting, coaching, and managing exceptional sales teams - Strong strategic thinking with analytical and financial planning skills to meet and exceed quotas and goals - Ownership of accurate CRM reporting including current and future quarterly forecasts and opportunity inspection - Experience driving sales processes and effective working relationships with Sales Operations - Ability to understand the bigger picture and business drivers around IT - Ability to build long-term strategic and senior-level relationships - Ability to adapt and work effectively in a rapidly changing and growing environment - Strong business and financial acumen - Track record building self-motivated sales teams that embrace collaboration, enthusiasm, and overachievement - Demonstrated ability to champion and promote top performers, develop and coach teams, and topgrade appropriately - Proven partner relationships and networks with ability to grow revenue streams and territory development through partner ecosystem - Ownership of driving successful pipeline generation activities developed by marketing or partner community - Good knowledge of the Retail sector

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