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Sales Director (Credit Unions)

Happy Money - Remote - Remote - posted 2026-10-09

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Salary: USD 175,000 - 210,000 / annual

Happy Money is a consumer finance company that empowers people to achieve their financial goals through simple, transparent loans funded by trusted financial institutions. The company operates a proprietary lending platform called Hive, which delivers a fully digital borrowing experience for consumers while helping credit unions, banks, and asset managers diversify balance sheets and scale with confidence. Happy Money has originated over $7 billion in loans to nearly 350,000 people and operates as a 100% fully distributed remote company. You will drive revenue growth by acquiring and managing relationships with Credit Union customers in either the West Coast or East Coast territory. Your responsibilities include identifying and developing relationships with prospective and existing customers, understanding their challenges, and presenting tailored lending solutions. You will maintain and optimize client relationships, identify upsell opportunities within existing accounts, and meet or exceed sales targets through effective pipeline management. Key responsibilities include preparing and delivering compelling sales presentations, developing lead pipelines through networking and prospecting, collaborating on go-to-market strategy alignment with product and finance teams, and defining the B2B buying journey and associated collateral. You will collaborate on product collateral including thought leadership papers, event plans, and customer engagement events. You will also work with product leadership on feature and pricing optimization, support new product launches, and manage the building and scaling of Credit Union programs for specific KPIs. This role requires approximately 25% travel throughout the year for partner meetings, events, and conferences, with potential seasonal increases. You will be a key stakeholder in cross-functional implementation efforts and will influence decision-making across all organizational levels. REQUIREMENTS: - 7+ years of experience in B2B Credit Union sales - Track record of closing credit union financial deals from prospecting through onboarding - Strong strategic and analytical thinking with experience selling to C-Suite executives (CEO, CFO, CLO) at credit unions - Understanding of credit union financials - Ability to individualize marketing strategy through understanding multiple buyer personas - Ability to conceptualize large-impact projects and develop milestone-driven execution plans - Exceptional writing, presentation, organization, and interpersonal skills - Experience vetting and managing external vendors and agency partners - Demonstrated ability to collaborate with cross-functional teams and influence decision-making - Experience developing and implementing plans while monitoring results and applying continuous improvement methodologies - Unwavering commitment to exceeding goals and sales targets

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