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Persona is a configurable identity verification platform serving leading companies like Reddit and OpenAI. The platform helps businesses verify individuals and organizations in a digital-first world, addressing the growing challenge of AI-enabled fraud and evolving regulatory requirements.
This Sales Development Representative role is positioned as non-traditional, emphasizing both prospecting execution and strategic input into sales demand generation. You will drive pipeline creation through outbound prospecting while partnering closely with Account Executives and contributing to the development of Persona's overall sales process and value proposition articulation.
Key responsibilities include:
- Identifying high-potential businesses, verticals, and markets for outbound prospecting
- Qualifying prospects by understanding their needs, challenges, and fit with Persona's solutions
- Engaging prospects through effective communication and relationship-building to generate sales opportunities
- Collaborating with Account Executives to schedule meetings and hand off qualified leads
- Researching industry trends, market conditions, and competitive landscape to position offerings effectively
- Maintaining accurate prospect interaction records in Salesforce
- Continuously improving product knowledge and sales skills through training and development
The ideal candidate is excited about both execution and strategic contribution, wanting to actively shape the sales process and help articulate Persona's value proposition.
Requirements:
- 1–3 years of work experience (sales and/or technology experience preferred)
- Track record of top performance
- Strong drive and competitiveness balanced with collaborative teamwork
- Openness to feedback, continuous improvement, and learning from experience
- Superior verbal and written communication skills
- Comfort working in ambiguity and adaptability
