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Sportradar is building its first global Sales Development team, and you'll help shape the processes, culture, and growth engine from the ground up. This is a founding SDR role at a world-leading sports technology company that powers 1,700+ sports federations, media outlets, betting operators, and consumer platforms across 120 countries.
You'll be the voice and energy behind Sportradar's first impression, driving meaningful conversations with decision-makers in the sports, media, and betting industries. Your responsibilities include:
• Lead creative outreach using video, LinkedIn, tailored messaging, and innovative research to connect with prospects—avoiding templates in favor of genuine conversations.
• Represent Sportradar at industry events, conferences, and live experiences to build relationships with key stakeholders shaping the future of sport and media.
• Run outbound campaigns across multiple channels and respond quickly to inbound leads, owning the full prospecting cycle.
• Qualify opportunities rigorously against the ideal customer profile, understanding business goals, challenges, and timing.
• Communicate Sportradar's value proposition by showing how data, technology, and sport converge to create fan engagement and commercial growth opportunities.
• Collaborate with Marketing, Sales, and Product teams to align messaging, share market insights, and refine go-to-market strategies.
• Maintain Salesforce hygiene, track campaign performance, and continuously raise the bar on results.
• Stay immersed in the sports technology and media landscape, understanding emerging technologies and the global sports ecosystem.
The company emphasizes an office-first culture with team members working on-site four days per week to foster collaboration and innovation, though certain exemptions may apply by location.
REQUIREMENTS:
• 1–3 years of experience in B2B sales, business development, or related roles (SaaS, tech, or media preferred).
• Fluent in both English and Spanish (mandatory).
• Clear, persuasive communicator confident across email, calls, and social channels.
• Comfortable working in ambiguity and defining your own path forward.
• Experience with CRM systems (Salesforce) and sales engagement tools (Outreach).
• Self-starter with entrepreneurial mindset and drive to exceed expectations.
• Passion for sports, data, or media (ideally all three).
