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Rippling is a unified workforce platform that manages HR, IT, payroll, benefits, computers, apps, and more for businesses. The company has raised $1.2B from top-tier investors including Kleiner Perkins, Founders Fund, and Sequoia, and was named one of America's best startup employers by Forbes.
This is a high-activity, outbound Sales Development role focused on top-of-funnel pipeline generation. You will research target accounts and personas, identify high-quality prospecting opportunities based on business triggers and operational pain points, and reach prospects through phone, email, LinkedIn, and sales engagement tools. Your primary responsibility is booking qualified meetings for Account Executives.
Key responsibilities include:
- Research target companies, personas, and operational pain points to identify prospecting opportunities
- Execute high-volume outbound motion with daily call blocks, email follow-ups, account research, and multi-touch sequences (approximately 80–100 calls and 40–50 emails per day, depending on territory priorities)
- Qualify prospects using defined criteria and schedule high-quality meetings for Account Executives
- Partner closely with Account Executives on territory strategy, account prioritization, and messaging
- Participate actively in weekly enablement sessions, team call reviews, and manager coaching; apply feedback quickly to improve messaging and prospecting effectiveness
- Maintain accurate records in Salesforce and keep prospect data clean
- Leverage tools including Salesforce, Outreach, LinkedIn Sales Navigator, ZoomInfo, Apollo, and dialer technology
This is a focused top-of-funnel role for someone energized by prospecting, fast feedback loops, daily activity goals, and team environments where performance is visible and celebrated. It is not an inbound or full-cycle sales role. You will learn Rippling's full platform, understand operational pain points customers face, and build the foundation for a long-term sales career. Successful SDRs typically develop core prospecting, discovery, objection-handling, and territory-management skills before advancing their sales career.
Success milestones: Month 1 focuses on onboarding, product knowledge, sales methodology, tools, and messaging. By month 2, you'll begin live prospecting and work toward partial quota expectations. By month 3, you should operate at full ramp, managing daily outbound activity, booking qualified meetings, and showing consistent improvement through coaching.
The role is hybrid and requires in-office presence 3 days per week in San Francisco, CA. Rippling values in-office collaboration and considers this an essential function for employees within 40 miles of the office.
QUALIFICATIONS:
- BA/BS degree or equivalent work experience
- High sense of urgency and genuine interest in a sales career
- Strong communication skills, especially over the phone and in concise written outreach
- Coachability: ability to take feedback, apply it quickly, and improve from one call to the next
- Curiosity and initiative: ask good questions, seek context, and look for ways to improve independently
- Resilience and consistency in a high-activity prospecting environment
- Comfort working toward measurable goals in a competitive, team-oriented setting
- Ability to collaborate cross-functionally with sales, marketing, and other teams
- Prior sales, customer-facing, athletics, or competitive team experience is helpful but not required
