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Salary: CAD 61,000 - 76,000 / annual
FreeWill is a social-good startup founded in 2017 that has partnered with 2,400+ nonprofits and generated $15B in gift commitments. The company has grown from 5 to 200+ employees and has been recognized as a Most Loved Workplace by Newsweek and the Best Practice Institute, as well as one of Forbes' Best Startup Employers in 2026.
As a Sales Development Representative (SDR), you will be staffed on either the outbound or inbound team. Outbound SDRs generate and qualify leads to support the sales team in achieving revenue targets, focusing on prospecting, lead generation, and initiating contact with potential nonprofit partners through 50+ phone calls per day. Inbound SDRs respond quickly to and steward marketing-generated leads, acting as the first point of contact and maintaining strict speed-to-lead response times to maximize conversion.
Key responsibilities include:
- Building prospect lists from assigned account territories (e.g., universities, animal shelters, environmental organizations) based on ideal customer profiles
- Educating nonprofit prospects on the FreeWill mission and generating high-intent interest
- Qualifying leads and scheduling discovery meetings for the sales team
- Maintaining accurate CRM records of all interactions and prospect information
- Managing objections and articulating products and solutions clearly
- Collaborating with account executives to align on target accounts
- Meeting or exceeding assigned targets for lead generation
The role requires working during general business hours (typically 9am-5pm EST or 7am-3pm PST). FreeWill offers a transparent, non-negotiable compensation structure. The company is remote-first with employees across the US, Brazil, Canada, and Pakistan. Full-time employees receive comprehensive benefits including health, dental, vision, critical illness, disability, and life insurance through Sun Life; flexible paid time off; flexible hours; paid parental leave; professional development reimbursement (CAD$800 annually); work-from-home reimbursement (CAD$300 annually); co-working reimbursement (CAD$250 monthly); referral bonuses (CAD$1,000); and access to Claude AI.
QUALIFICATIONS:
- Ability to work independently and consistently achieve or exceed goals
- Excellent verbal and written communication skills with ability to engage, persuade, and build rapport with prospects
- Strong organizational and time management skills to handle multiple priorities with attention to detail
- Some experience with, or strong willingness to learn, sales databases and tools (Outreach, Salesforce, Clay)
- Ability to thrive in fast-paced, dynamic environment and adapt quickly to changing priorities
- Collaborative mindset with willingness to work closely with sales team members
- Previous experience in sales, lead generation, or customer-facing roles is advantageous but not mandatory; passion for sales and strong desire to learn encouraged
- Must have work authorization in Canada; company unable to sponsor visas
