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Salary: USD 60,000 - 80,000 / annual
Letter AI is a revenue enablement platform powered natively by AI that transforms how sales teams work by turning customer conversations and account data into actionable insights, personalized coaching, and meeting prep. The company recently raised $40M in Series B funding and counts Adobe, Lenovo, and Figma among its customers, having 10xed revenue last year.
As a Sales Development Representative, you will be instrumental in building the sales pipeline and generating qualified opportunities for the sales team. Working closely with the founders and founding sales & marketing lead, you'll engage prospects, qualify leads, and book meetings that set up the sales cycle for success. This is a foundational role where you'll directly shape the sales development process and influence Letter AI's growth trajectory.
Key responsibilities include:
- Lead Generation: Identify and research target accounts, engage prospects through email, calls, and social media, and create demand for Letter AI's solutions
- Prospect Qualification: Work with the sales team to qualify leads and determine fit against the Ideal Customer Profile (ICP)
- Appointment Setting: Book qualified meetings for Account Executives to maintain a steady pipeline
- Personalized Outreach: Develop and execute tailored outreach strategies based on each prospect's unique pain points
- Cross-Functional Collaboration: Partner with marketing on campaigns, share prospect insights, and help refine messaging
- Track & Analyze: Use CRM tools to maintain detailed records of interactions, analyze engagement, and provide insights to refine sales strategy
You'll operate in a startup environment with core principles centered on being customer-obsessed, ambitious yet practical, direct yet kind, and driven yet humble. The role offers autonomy to build relationships, craft sales strategies, and directly influence revenue goals while engaging with innovative AI technology.
Qualifications:
- 1–2 years of experience in sales development, lead generation, or business development, ideally in SaaS or tech
- Proven success in outbound sales activities with a track record of meeting or exceeding targets
- Strong communication skills and ability to engage prospects over multiple channels
- Extremely self-motivated with excellent organizational and time-management abilities
- Problem-solver with curiosity about customer needs and willingness to tailor outreach
- Comfortable thriving in a fast-paced, constantly evolving startup environment
