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Ada is an AI customer service platform that helps enterprise companies deliver exceptional customer experiences at scale. The company has powered over 5.5 billion interactions for leading brands like Square, YETI, IPSY, and Monday.com, with backing from tier-one investors including Accel, Bessemer, and FirstMark.
As a Sales Development Representative, you'll be Ada's first point of contact with potential clients. Your role involves becoming an expert in communicating the value of Ada's AI Agents to prospective customers across different industries. You'll learn about their business challenges and goals, then consult on how Ada's solutions can help.
You'll participate in a comprehensive training program covering product knowledge and modern sales tools—including the AI-powered stack the SDR team uses daily to reduce research time by ~60% and execute smarter, faster outreach. Key responsibilities include crafting and deploying personalized omni-channel campaigns, qualifying prospects via video and phone calls, becoming an Ada product expert, developing new outbound prospecting strategies, and collaborating with Account Executives to build long-term relationships.
The role uses tools like Outreach, LinkedIn, Gong, Vidyard, and Salesforce. This is a hybrid position with an expectation to work from the Toronto office 4 days per week. You should have excellent written and verbal communication skills, be results-driven, deeply curious, and motivated by cold calling. Previous SaaS experience is a plus but not required—many pathways to sales success exist.
