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Formic is reshaping American manufacturing by making industrial automation accessible through a Robotics-as-a-Service model. The company combines industrial robotics, proprietary software, and full-service support to help manufacturers deploy automation quickly without large upfront capital investment. Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly.
The Sales Development Representative role is the front line of pipeline generation for the Go-To-Market team. You will identify, engage, and qualify manufacturing prospects across SMB, mid-market, and enterprise segments, translating market interest into meaningful sales conversations for Account Executives.
Key responsibilities include:
- Prospecting target manufacturing accounts and generating marketing-qualified leads
- Following up on inbound interest from form submissions, webinars, trade shows, and campaigns
- Building outbound prospecting lists and executing multi-channel outreach via phone, email, and LinkedIn
- Monitoring website engagement to identify high-intent prospects
- Creating and testing outreach sequences to improve response and conversion rates
- Leveraging HubSpot, Salesforce, LinkedIn, and ZoomInfo for pipeline management
- Collaborating with Sales and Marketing teams to align messaging and improve campaign effectiveness
- Maintaining disciplined activity tracking and CRM hygiene
You should have 1–2 years of success in a structured outbound sales or business development environment, demonstrated ability to meet or exceed activity and pipeline KPIs, and comfort communicating with Director, VP, and C-level stakeholders. A process-oriented mindset, strong attention to detail, and ability to operate in a fast-paced, high-growth environment are essential. Experience selling into industrial automation or manufacturing is a bonus.
