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Eventeny is a SaaS platform that simplifies large-scale event management for festivals, conventions, and similar organizations serving 40,000+ customers worldwide. As SDR Manager, you will lead the sales development team to build a high-quality pipeline and establish clear processes for prospect qualification and handoffs to the Software Sales team.
This is a hands-on, player-coach role. You'll develop a team of SDRs to establish clear standards for qualification and handoffs, stepping into priority conversations or coverage gaps when needed. You will use data-driven decision-making, call reviews, and regular coaching to improve speed-to-lead, meeting conversion, show rates, opportunity acceptance, and pipeline creation.
Key responsibilities include:
- Lead, coach, and develop SDRs to consistently meet goals for response time, qualification, meetings booked, show rate, accepted opportunities, and pipeline creation
- Own the team's rotating coverage model across calls, live chat, form submissions, email replies, and other inbound channels
- Develop repeatable, scalable processes that expand pipelines through direct, signal-based outbound prospecting, contact nurture, and high-intent retargeting workflows
- Build onboarding and ongoing enablement for Eventeny's solutions, buyer personas, discovery questions, objection handling, and qualification standards
- Establish and maintain a consistent qualification and handoff process so Software Sales Specialists receive timely meetings, accurate context, and actionable notes
- Own SDR reporting and operating rhythms, including dashboards, weekly performance reviews, capacity planning, and communication of risks and trends to Growth leadership
- Maintain strong CRM discipline in HubSpot, including lead routing, activity capture, ownership, data quality, and follow-up standards
- Partner with Marketing to improve lead quality, campaign follow-up, and speed-to-lead; partner with Software Sales to improve meeting quality and acceptance criteria
- Develop scalable playbooks for inbound conversion, outbound reply handling, AI-assisted outreach responses, lead recycling, and supplemental prospecting
- Travel may be expected from time to time for conferences and business development efforts
You will work closely with Growth leadership, Software Sales, Marketing, Revenue Operations, and other cross-functional teams to align demand generation with sales capacity and turn frontline prospect feedback into better campaigns, processes, and customer experiences.
Requirements:
- 5+ years of experience in sales development, opportunity creation, or another high-volume customer-facing sales role in a SaaS environment
- 2+ years of experience directly coaching, supervising, and managing SDRs or other quota-carrying sales team members
- A track record of improving team performance through clear goals, structured coaching, quality assurance, and consistent accountability
- Strong command of inbound sales fundamentals, including speed-to-lead, discovery, qualification, objection handling, meeting conversion, and sales handoffs
- Strong comfort building and interpreting funnels, dashboards, and team metrics in a CRM; hands-on HubSpot experience is strongly preferred
- A growth experiment mindset—ability to form a hypothesis, test a process, learn from results, and turn what works into a repeatable playbook
- A self-directed, highly organized, and resilient leadership style with ability to thrive in a fast-paced, changing start-up environment
- Data-driven decision-making and communication with cross-functional teams
- A commitment to customer empathy, ethical business practices, inclusive leadership, and high-quality prospect experiences
- Added plus: Experience with AI-assisted sales workflows, events or event technology, or selling to SMB, mid-market, government, or enterprise buyers
