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AppDirect is seeking a motivated, technology-passionate Marketing Operations Manager to optimize demand generation through data, technology, and scalable processes. You will own the complete lead management lifecycle and marketing technology stack, working closely with demand generation, campaign, sales, revenue operations, and business intelligence teams to improve pipeline quality, predictability, and growth.
Key responsibilities include:
- Manage the complete lead lifecycle: capture, qualification, scoring, routing, tracking, and attribution to sales teams
- Optimize lead conversion funnel by identifying gaps and inefficiencies; leverage data, automation, and enrichment to increase lead quality and pipeline volume
- Design and manage lead and account scoring models; monitor the full funnel and drive continuous conversion rate improvement
- Analyze revenue-generating activities to identify efficiency opportunities across the buyer journey
- Manage marketing automation and CRM platforms to execute targeted lead nurturing, segmentation, and messaging campaigns
- Build dashboards and reporting templates to track KPIs for marketing campaigns, lead generation, and sales outcomes; demonstrate clear ROI from marketing activities
- Collaborate cross-functionally with marketing, sales, revenue operations, customer success, finance, and business intelligence teams to align processes, tools, and revenue objectives
- Drive process improvement and change management for lead-to-sale workflows, ensuring scalable, repeatable, and easily adoptable processes
- Serve as primary owner of the marketing technology stack, managing system configuration, integrations, third-party tools, user access, and training
- Develop and implement HubSpot/CRM strategy; create frameworks and processes for acquisition integrations in collaboration with demand generation and revenue operations teams
- Ensure data integrity and quality through data management, enrichment, and governance best practices
- Contribute to campaign execution by collaborating on multi-channel and email campaigns aligned with business objectives and target audiences
- Provide training, onboarding, and ongoing support to marketing and sales teams on tools, processes, and reporting
- Manage ad-hoc analyses and requests related to funnel performance, processes, and system technical issues
Requirements:
- 3+ years of experience in marketing operations or revenue operations within a B2B software company
- Strong analytical skills and ability to transform data into actionable insights
- Proven experience optimizing and automating processes to improve efficiency and support growth
- Excellent communication and collaboration skills with a track record of cross-functional work
- Demonstrated ability to generate measurable impact on marketing and sales performance
- Strong organizational skills and self-direction; comfortable managing internal processes and driving change
- Fluent English required (will collaborate with teams in the US, India, Argentina, Ontario, and Alberta)
