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Regional Sales Manager - Value Solutions

ApplyBoard Inc. - Kitchener, ON, Canada - In-office

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ApplyBoard is a platform that simplifies the study abroad application process by connecting international students, advisors, and educational institutions. The company has helped over 1.3 million students from 180+ countries and partners with 1,500+ institutions globally. As Regional Sales Manager - Value Solutions, you will drive revenue growth within your designated market by leveraging B2B networks to promote and sell value-added services (VAS) including Test Vouchers, GIC, Loans, Forex, and more. This is a leadership role requiring a dynamic, product-led mindset with a technology-first approach. Key Responsibilities: - Meet and exceed assigned revenue targets by identifying and securing new B2B business opportunities - Design and implement go-to-market strategies tailored to regional needs and dynamics - Activate new customers for product adoption and drive revenue generation - Engage proactively with customers to ensure high satisfaction and responsiveness - Collaborate with product teams to enhance offerings, gather feedback, and improve adoption - Develop and execute cross-selling strategies to maximize revenue from existing customers - Utilize CRM systems and technology platforms to streamline processes and track performance - Foster collaboration between sales, marketing, and core business teams - Monitor sales metrics, identify trends, and adapt strategies accordingly - Prepare regular performance reports for senior management on sales achievements and competitive landscape Requirements: - Bachelor's degree in Business, Marketing, or related field - Minimum 3+ years of sales management experience with demonstrated expertise in regional or territory sales strategy - Proven track record of meeting or exceeding sales targets in B2B environments, ideally in education or technology sectors - Strong understanding of value-added services and ability to communicate their benefits effectively - Exceptional interpersonal and communication skills with focus on building long-term customer relationships - Proficiency in technology adoption and CRM tools; experience with data analysis techniques - Ability to work collaboratively in cross-functional team environments

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