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Regional Sales Manager - Value Solutions

ApplyBoard - Kitchener, ON, Canada - In-office

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ApplyBoard is seeking a Regional Sales Manager for Value Solutions to drive revenue growth in a designated market. This role is central to expanding ApplyBoard's B2B presence and promoting value-added services (VAS) including Test Vouchers, GIC, Loans, Forex, and more to educational institutions and advisors. Key Responsibilities: - Meet and exceed assigned regional revenue targets by identifying and securing new B2B opportunities - Design and implement tailored go-to-market strategies aligned with regional dynamics and ApplyBoard's mission - Foster and maintain relationships with potential and existing customers to drive sales and retention - Activate new customers for product adoption and revenue generation - Engage proactively with customers to ensure high satisfaction and responsiveness - Work with the product team to enhance offerings, gather customer feedback, and improve adoption - Develop and execute cross-selling strategies to maximize revenue from existing customers - Utilize CRM systems and technology platforms to streamline processes and track performance - Collaborate with sales, marketing, and core business teams to integrate efforts and reach target markets - Monitor sales metrics, identify trends, and adapt strategies accordingly - Prepare regular performance reports for senior management on sales achievements, market conditions, and competitive landscape About ApplyBoard: ApplyBoard simplifies the study abroad application process by connecting international students, advisors, and 1,500+ educational institutions on a personalized platform. The company has helped over 1.3 million students from 180+ countries and operates with a mission to educate the world. The organization values diversity, career growth, and a technology-first approach. Requirements: - Bachelor's degree in Business, Marketing, or related field - Minimum 3+ years of sales management experience - Proven track record of meeting or exceeding sales targets in B2B environments, ideally in education or technology sectors - Demonstrated expertise in regional or territory sales strategy - Strong understanding of value-added services and ability to communicate their benefits - Exceptional interpersonal and communication skills with focus on building long-term customer relationships - Proficiency in technology adoption and CRM tools - Experience with data analysis techniques to enhance decision-making - Ability to work collaboratively in cross-functional team environments

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