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Bybit, a leading global cryptocurrency exchange and digital financial platform serving 80+ million users across 200+ countries, is seeking a Regional Sales Lead to own affiliate growth strategy and execution for the Mandarin-speaking market. You will report into the global Business Development team and operate on the ground, sourcing and building relationships with crypto communities, key opinion leaders (KOLs), high-net-worth (HNW) individuals, and professional traders to drive user acquisition and deepen Bybit's presence in one of the world's most active retail crypto markets.
Key Responsibilities:
- Affiliate Network Building: Proactively identify, recruit, and develop affiliates with communities of HNW clients, professional traders, and active crypto participants.
- KOL & Influencer Partnerships: Source and manage relationships with crypto KOLs, influencers, and media channels; negotiate campaigns, co-branded content, and referral programs that drive registrations and trading volume.
- HNW Client Management: Build and maintain direct relationships with high-net-worth individuals and trading groups; serve as their primary Bybit contact, ensuring access to relevant products (OTC desk, VIP programs, institutional-grade features).
- User Acquisition Strategy: Devise creative, locally-relevant approaches to acquire users, going beyond standard playbooks to find what works in the unique crypto landscape.
- Market Intelligence: Stay on top of crypto regulation, competitor activity (local and global exchanges), and community sentiment; feed insights back to regional and global leadership.
- Performance Optimization: Own and report on affiliate acquisition OKRs (registration, deposit conversion, trading volume, retention) and iterate based on data to improve ROI.
- Cross-functional Collaboration: Work closely with product, compliance, marketing, and VIP teams to localize offerings and ensure the Mandarin-speaking user experience is best-in-class.
Requirements:
- 3+ years of solid experience in cryptocurrency, FX, fintech, or financial services with demonstrable track record of building affiliate networks or BD pipelines from scratch.
- Business development or affiliate management experience; understanding of referral economics, commission structures, and partner lifecycle management.
- Strong project management skills; comfortable juggling multiple partner relationships, campaigns, and deadlines simultaneously.
- Data-driven mindset; understanding of acquisition OKRs (CPA, LTV, deposit conversion, volume per referred user) and ability to use segmentation and analytics to optimize performance.
- Fluent in Mandarin (non-negotiable); will operate between global HQ and local partners daily.
- Self-starter mentality; proactive in identifying opportunities and bringing plans to execution.
Nice to Have:
- Previous experience at a crypto exchange.
- Experience working across time zones and cross-cultural teams in global organizations.
- Genuine passion for blockchain technology, DeFi, and evolving crypto payments space.
- Existing relationships with Mandarin-speaking financial media, fintech associations, or institutional broker networks.
