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Salary: USD 78,000 - 90,000 / annual
Brightline, a venture-backed pediatric mental health practice, is seeking a Community Engagement Lead to drive adoption of BrightLife Kids—a free virtual behavioral health platform for families with children ages 0–12 across California. The State of California selected Brightline from 450+ vendors to provide this service, which launched January 1, 2024.
In this high-autonomy role, you will be the primary driver of community adoption across complex ecosystems. You will operate with significant independence, managing a regional portfolio and serving as a strategic thought partner to senior external stakeholders including county health officials, school district leadership, and community-based organization executives.
Key responsibilities include:
**Strategic Marketing & Partnerships:** Develop comprehensive outreach and marketing strategies tailored to specific demographics, cultures, and ethnicities. Build and nurture long-term relationships with county health officials, school districts, and major community organizations. Create partnership strategies that position BrightLife Kids as a valuable resource and foster mutual referrals.
**Community Outreach & Health Education:** Proactively identify service gaps and market opportunities. Navigate and persuade diverse audiences—from grassroots groups to executive-level public health boards—to align on shared goals for child mental well-being. Adapt engagement tactics across multiple stakeholder types.
**Field Marketing & Events:** Lead and participate in high-visibility in-person events, webinars, and school fairs as a respected advocate for the BrightLife Kids mission. Provide educational materials and conduct sessions to increase awareness among parents.
**Performance Tracking:** Track key metrics related to outreach, engagement, and conversion rates. Leverage Salesforce as the primary CRM tool. Report progress, insights, and recommendations to inform decision-making and optimize strategies.
**Collaborative Improvement:** Continuously gather insights from engagement efforts and incorporate feedback to enhance outreach strategies. Identify opportunities for new assets and content.
You will spend significant time in the field interacting directly with families and communities seeking behavioral health support. This role requires evening and weekend hours, reliable transportation, and the ability to attend outdoor in-person events in various weather conditions.
**Requirements:**
- Minimum 5 years of professional experience in community engagement, public health, health promotion, or related field
- Bilingual proficiency in Spanish (highly preferred)
- Proven experience with Salesforce or similar CRM tools to manage partnership pipelines and track outreach performance
- Demonstrated ability to operate independently, manage complex projects, and lead initiatives with minimal day-to-day managerial oversight
- Deep understanding of communication strategies and proven expertise engaging specific demographics, cultures, and ethnicities
- Experience navigating public, community health, and school-based systems to build programs and gain community adoption
- Expertise in cold outreach, relationship building, and developing high-touch nurture campaigns
- Proficiency in online platforms and research methods to source contacts and gather information
- Strong organizational skills and ability to track and report on performance metrics
- Excellent interpersonal and communication skills, both written and verbal
- Comfortable with public speaking and event participation
- Proactive growth mindset and high agility; ability to pivot quickly in fast-paced environments
- Knowledge of pediatric mental health, early childhood development, public/community health, and related services (plus)
- Must be based in California with reliable transportation
- Ability to lift up to 25 lbs, stand for extended periods (4–6 hours), and attend outdoor events in various weather conditions
