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CarOnSale is an AI-powered B2B platform for used-car trading across Europe, connecting over 40,000 buyers from 20+ countries with 85% exclusive inventory. The platform integrates software, pricing intelligence, logistics, and financing as an operating system for the automotive industry.
As Regional Sales Director, you will lead and build a field sales team of eight people across the West region (Cologne area, extending to Ulm, Augsburg, and Munich). You will work hybrid: approximately 60% customer meetings and 40% home office initially, transitioning toward 50/50 over time.
Key responsibilities include:
- Building and scaling the regional field sales team while establishing a performance-driven culture where each team member owns their targets
- Developing a hybrid sales strategy that combines digital tools with direct customer engagement
- Implementing structured sales processes with clearly defined roles
- Executing regional growth targets and leading strategic key-account negotiations through to close
- Driving sales performance through data-driven KPIs, forecasts, and AI-based lead prioritization
- Identifying optimization opportunities across the customer journey to improve productivity, efficiency, and satisfaction
- Presenting results via KPI dashboards and business reviews to leadership
You will work independently in the field while maintaining operational proximity to the team's day-to-day activities. The role emphasizes both hunting and farming sales models, with a focus on selling complex, explanation-heavy products where you personally close strategic deals and mentor your team.
Requirements:
- Minimum 2 years of management experience leading a sales team of 6+ people
- Field sales experience with both hunting and farming models
- Proven track record selling complex, explanation-intensive products
- Team-building and performance-coaching experience with hands-on operational involvement
- Proficiency with KPIs, forecasting, and data-driven sales management; comfort with Salesforce, Google Workspace, Looker, or Tableau
- German language at C2 level; English at minimum B2 for leadership collaboration
Preferred qualifications:
- Understanding of scalable sales models in digital environments (startup, SaaS, or platform experience)
- Active experience designing and implementing AI-driven sales processes
