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CarOnSale is an AI-powered B2B platform for used-car trading across Europe, connecting over 40,000 buyers from 20+ countries with exclusive inventory. The platform integrates software, pricing intelligence, logistics, and financing as an operating system for the automotive industry.
As Regional Sales Director, you will lead a field sales team of eight people across the West region (North Rhine-Westphalia and Hesse), based in the Frankfurt area. You will work approximately 60% on customer visits and 40% from home, transitioning toward 50/50 over time.
Key responsibilities include:
- Building and scaling the regional field sales team while establishing a performance culture where each team member owns their targets
- Developing a hybrid sales strategy that combines digital tools with personal customer engagement
- Implementing structured sales processes with clearly defined roles
- Executing regional growth targets and leading strategic key-account negotiations through to close
- Driving sales success through data-driven KPIs, forecasts, and AI-based lead prioritization
- Identifying optimization opportunities across the customer journey to improve productivity, efficiency, and satisfaction
- Presenting results via KPI dashboards and business reviews to leadership
The role offers a company car with fuel card, 28 days vacation, twice-yearly career development conversations, occupational pension with 20% employer contribution, bike-leasing, fitness benefits, corporate discounts, virtual stock options, modern IT equipment, structured onboarding with buddy program, and an active diversity network.
REQUIREMENTS:
- Minimum two years of management experience leading a sales team of six or more people
- Field sales experience with both hunting and farming sales models
- Experience selling complex, explanation-heavy products; ability to persuade through argumentation and transfer knowledge to team
- Team-building and performance-coaching experience with operational proximity to day-to-day work
- Proficiency with KPIs, forecasts, and data-driven management; hands-on experience with Salesforce, Google Workspace, Looker, or Tableau
- German language at C2 level; English at minimum B2 for leadership team collaboration
PREFERRED:
- Understanding of scalable sales models in digital environments, ideally from startup, SaaS, or platform backgrounds
- Active experience designing and implementing AI-driven sales processes
