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Regional Sales Director (m/w/d) – Vertriebsleitung Region West

Caronsale - Bochum, NW, Germany - Hybrid - posted 2026-10-19

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CarOnSale is an AI-powered B2B platform for used-car trading across Europe, connecting over 40,000 buyers from 20+ countries with exclusive inventory. The company operates as an integrated operating system for the automotive industry, combining software, pricing intelligence, logistics, and financing. As Regional Sales Director, you will lead and build a field sales team of eight people across North Rhine-Westphalia (NRW) and Hesse, establishing a performance-driven culture where each team member owns their targets. You will develop a hybrid sales strategy that combines digital tools with direct customer engagement, implement structured sales processes with defined roles, and drive regional growth targets through strategic key-account negotiations that you personally close. Your responsibilities include: - Building and scaling the regional field sales team with a strong performance culture - Developing hybrid sales strategies integrating digital tools and personal customer relationships - Implementing structured sales processes with clear role definitions - Executing regional growth targets and leading strategic key-account negotiations to close - Driving sales success through data-driven KPIs, forecasts, and AI-based lead prioritization - Identifying optimization opportunities across the customer journey to improve productivity, efficiency, and satisfaction - Presenting results via KPI dashboards and business reviews to leadership You will work primarily in the field (approximately 60% customer meetings, 40% home office initially, trending toward 50/50 long-term) based in the Bochum region. Benefits include company car with fuel card, 28 days vacation, bi-annual career development conversations, occupational pension with 20% employer contribution, bike leasing, fitness membership subsidy, corporate benefits, virtual stock options, modern IT equipment, structured onboarding with buddy program, and active diversity initiatives. REQUIREMENTS: - Minimum two years of leadership experience managing a sales team of six or more people - Field sales experience with both hunting and farming sales models - Experience selling complex, explanation-heavy products; ability to persuade with strong arguments and transfer knowledge to team - Team-building and performance-coaching experience with operational proximity to day-to-day activities - Proficiency with KPIs, forecasts, and data-driven management; hands-on experience with Salesforce, Google Workspace, Looker, or Tableau - German language at C2 level; English at minimum B2 level for leadership team collaboration PREFERRED: - Understanding of scalable sales models in digital environments, ideally from startup, SaaS, or platform backgrounds - Active experience designing and implementing AI-driven sales processes

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