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CarOnSale is an AI-powered B2B platform for used-car trading across Europe, connecting over 40,000 buyers from 20+ countries with exclusive inventory. The company integrates software, pricing intelligence, logistics, and financing as an operating system for the automotive industry.
As Regional Sales Director, you will lead a field sales team of eight people across North Rhine-Westphalia (NRW) and Hesse, building a performance-driven culture where each team member owns their numbers. You will develop a hybrid sales strategy combining digital tools with direct customer engagement, implement structured sales processes with defined roles, and drive regional growth targets through strategic key-account negotiations that you personally close.
Your responsibilities include:
- Building and scaling the regional field sales team with a strong performance culture
- Developing hybrid sales strategies that blend digital tools with personal customer relationships
- Implementing structured sales processes with clear role definitions
- Executing regional growth targets and leading strategic key-account negotiations to close
- Driving sales success through data-driven KPIs, forecasts, and AI-based lead prioritization
- Identifying optimization opportunities across the customer journey to improve productivity, efficiency, and satisfaction
- Presenting results via KPI dashboards and business reviews to leadership
Work arrangement: approximately 60% customer meetings in the field, 40% home office initially, trending toward 50/50 long-term. Based in the Bonn area, covering the West region (NRW and Hesse).
Benefits include company car with fuel card, 28 days vacation, bi-annual career development conversations, occupational pension with 20% employer contribution, bike leasing, fitness benefits, corporate discounts, virtual stock options, modern IT equipment, structured onboarding with buddy program, and active diversity initiatives.
**Requirements:**
- Minimum two years of leadership experience managing a sales team of six or more people
- Field sales experience with both hunting and farming sales models
- Experience selling complex, explanation-heavy products; ability to persuade through argumentation and transfer knowledge to team
- Team-building and performance-coaching experience with operational proximity to day-to-day activities
- Proficiency with KPIs, forecasts, and data-driven management; hands-on experience with Salesforce, Google Workspace, Looker, or Tableau
- German language at C2 level; English at minimum B2 level for leadership team collaboration
**Preferred:**
- Understanding of scalable sales models in digital environments, ideally from startup, SaaS, or platform backgrounds
- Active experience designing and implementing AI-driven sales processes