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Regional Sales Director (m/w/d) – Vertriebsleitung Region West

Caronsale - Düsseldorf, NRW, Germany - Hybrid - posted 2026-10-19

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CarOnSale is an AI-powered B2B platform for used-car trading across Europe, connecting over 40,000 buyers from 20+ countries with exclusive inventory. The company combines software, pricing intelligence, logistics, and financing into an integrated operating system for the automotive industry. As Regional Sales Director, you will lead a field sales team of eight people across North Rhine-Westphalia (NRW) and Hesse, building a performance-driven culture where each team member owns their targets. You will work hybrid from the Düsseldorf area, spending approximately 60% of your time on customer visits and 40% working from home, with a longer-term shift toward 50/50. Key responsibilities include: - Building and scaling the regional field sales team while establishing a performance culture - Developing a hybrid sales strategy that combines digital tools with direct customer engagement - Implementing structured sales processes with clearly defined roles - Executing regional growth targets and leading strategic key-account negotiations to close - Driving sales success through data-driven KPIs, forecasts, and AI-based lead prioritization - Identifying optimization opportunities across the customer journey to boost productivity, efficiency, and satisfaction - Presenting results via KPI dashboards and business reviews to leadership You will work with AI-powered lead prioritization, own forecasting responsibility, and personally close key-account deals. The role emphasizes building a team that sells independently and scaling sales operations in a digital-first environment. Benefits include company car with fuel card, 28 days vacation, bi-annual career development conversations, occupational pension with 20% employer contribution, bike leasing, fitness benefits, corporate discounts, virtual stock options, modern IT equipment, structured onboarding with buddy program, and an active diversity network. REQUIREMENTS: - Minimum two years of leadership experience managing a sales team of six or more people - Field sales experience with both hunting and farming models - Experience selling complex, explanation-heavy products; ability to persuade through argumentation and transfer knowledge to team - Team-building and performance-coaching experience with operational proximity to day-to-day activities - Proficiency with KPIs, forecasts, and data-driven management; hands-on experience with Salesforce, Google Workspace, Looker, or Tableau - German at C2 level; English at minimum B2 for leadership team collaboration PLUS (advantageous): - Understanding of scalable sales models in digital environments, ideally from startup, SaaS, or platform backgrounds - Active experience designing and implementing AI-driven sales processes

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