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CarOnSale is an AI-powered B2B platform for used-car trading across Europe, serving over 40,000 buyers from 20+ countries with 85% exclusive inventory. The platform integrates software, pricing intelligence, logistics, and financing as an operating system for the automotive industry.
As Regional Sales Director, you will lead a field sales team of eight people across North Rhine-Westphalia (NRW) and Hesse, based in the Essen area. You will work hybrid: approximately 60% customer meetings in the field and 40% home office initially, shifting toward 50/50 long-term.
Key Responsibilities:
- Build and expand the regional field sales team, establishing a performance culture where each team member owns their targets
- Develop a hybrid sales strategy combining digital tools with personal customer engagement
- Implement structured sales processes with clearly defined roles
- Execute regional growth targets and lead strategic key-account negotiations through to close
- Drive sales success using data-driven KPIs, forecasts, and AI-based lead prioritization
- Identify optimization opportunities across the customer journey to improve productivity, efficiency, and satisfaction
- Present results via KPI dashboards and business reviews to leadership
The role emphasizes building a team that sells independently, leveraging AI-powered lead prioritization, owning forecasts, and personally closing key-account deals.
Requirements:
- Minimum two years of leadership experience managing a sales team of six or more people
- Field sales experience with both hunting and farming models
- Experience selling complex, explanation-heavy products; ability to persuade with arguments and transfer knowledge to team
- Team-building and performance-coaching experience with operational proximity to daily business
- Proficiency with KPIs, forecasts, and data-driven management; hands-on experience with Salesforce, Google Workspace, Looker, or Tableau
- German language at C2 level; English at minimum B2 for leadership collaboration
Preferred:
- Understanding of scalable sales models in digital environments (startup, SaaS, or platform background)
- Active experience designing and implementing AI-driven sales processes
