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CarOnSale is an AI-powered B2B platform for used-car trading across Europe, connecting over 40,000 buyers from 20+ countries with exclusive inventory. The platform integrates software, pricing intelligence, logistics, and financing as an operating system for the automotive industry.
As Regional Sales Director, you will lead a field sales team of eight people across North Rhine-Westphalia (NRW) and Hesse, building a performance-driven culture where each team member owns their numbers. You will develop a hybrid sales strategy that combines digital tools with direct customer engagement, implementing structured sales processes with clear roles and responsibilities.
Key responsibilities include:
- Building and scaling the regional field sales team while establishing a performance culture
- Developing hybrid sales strategies integrating digital tools with personal customer relationships
- Implementing structured sales processes with defined roles
- Executing regional growth targets and leading strategic key-account negotiations to close
- Driving sales success through data-driven KPIs, forecasts, and AI-based lead prioritization
- Identifying optimization opportunities across the customer journey to improve productivity, efficiency, and satisfaction
- Presenting results via KPI dashboards and business reviews to leadership
You will work primarily from the Münster region with approximately 60% customer meetings and 40% home office initially, transitioning to 50/50 over time. The role combines field sales leadership with hands-on account management and strategic deal closure.
QUALIFICATIONS & REQUIREMENTS:
- Minimum two years of leadership experience managing a sales team of six or more people
- Field sales experience with both hunting and farming sales models
- Experience selling complex, explanation-heavy products; ability to persuade with strong arguments and transfer knowledge to team
- Team-building and performance-coaching experience with operational proximity to daily business
- Proficiency with KPIs, forecasts, and data-driven management; hands-on experience with Salesforce, Google Workspace, Looker, or Tableau
- German language at C2 level; English at minimum B2 for leadership team collaboration
- Preferred: Understanding of scalable sales models in digital environments (startup, SaaS, or platform experience); active experience designing and implementing AI-driven sales processes
