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CarOnSale is an AI-powered B2B platform for used-car trading across Europe, connecting over 40,000 buyers from 20+ countries with exclusive inventory. The company integrates software, pricing intelligence, logistics, and financing as an operating system for the automotive industry.
As Regional Sales Director, you will lead a field sales team of eight people across North Rhine-Westphalia and Hesse, building a performance-driven culture where each team member owns their numbers. You will work primarily from the Dortmund area with approximately 60% customer meetings and 40% home office initially, transitioning toward 50/50 over time.
Key responsibilities include:
- Building and scaling the regional field sales team while establishing a performance culture
- Developing a hybrid sales strategy that combines digital tools with direct customer engagement
- Implementing structured sales processes with clearly defined roles
- Executing regional growth targets and leading strategic key-account negotiations through to close
- Driving sales success through data-driven KPIs, forecasts, and AI-based lead prioritization
- Identifying optimization opportunities across the customer journey to improve productivity, efficiency, and satisfaction
- Presenting results via KPI dashboards and business reviews to leadership
You will leverage AI-based lead prioritization, own forecasting, and close complex key-account deals yourself. The role combines hands-on field sales activity with team leadership and strategic account management.
Requirements:
- Minimum two years of leadership experience managing a sales team of six or more people
- Field sales experience with both hunting and farming sales models
- Experience selling complex, explanation-intensive products; ability to persuade with strong arguments and transfer knowledge to team
- Team-building and performance-coaching experience with operational proximity to day-to-day activities
- Proficiency with KPIs, forecasts, and data-driven management; hands-on experience with Salesforce, Google Workspace, Looker, or Tableau
- German language at C2 level; English at minimum B2 level for leadership team collaboration
Preferred qualifications:
- Understanding of scalable sales models in digital environments, ideally from startup, SaaS, or platform backgrounds
- Active experience designing and implementing AI-driven sales processes
