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Salary: USD 140,000 - 0 / annual
First Due is seeking a Regional Sales Director to lead enterprise software sales for fire and EMS agencies across the Great Lakes and Ohio Valley region. This is a full-time, fully remote leadership role reporting to the Chief Sales Officer.
First Due provides an end-to-end software platform for fire and EMS agencies, covering pre-planning, prevention, incident documentation, scheduling, asset management, and analytics. The company serves hundreds of agencies across North America and is experiencing rapid growth in a mission-critical software category.
As Regional Sales Director, you will lead and develop a team of Account Executives, driving repeatable, data-driven growth in a complex, multi-stakeholder sales environment. You'll own territory and vertical planning, set and manage quotas, forecast accurately, and maintain pipeline health from lead generation through close. Your responsibilities include coaching your team on discovery, value articulation, competitive strategy, and executive selling; guiding complex, multi-stakeholder sales cycles with agencies ranging from small volunteer departments to large metropolitan departments; institutionalizing a standardized sales process with rigorous metrics; building senior relationships with fire chiefs, command staff, IT, procurement, and city leadership; representing First Due at industry events; and partnering cross-functionally with Marketing, Solutions Engineering, Product, Customer Success, and Professional Services.
You will also track regulatory changes (such as NFIRS to NERIS transitions), monitor competitor activity, and refine positioning and pricing strategy based on market intelligence.
The role is fully remote with minimal travel expectations. Reasonable accommodations will be provided as needed.
**Requirements:**
- 7+ years of B2B and B2G SaaS sales experience
- 3+ years leading Account Executives
- Public sector or public safety technology experience strongly preferred
- Proven track record exceeding new logo and expansion targets in complex, multi-stakeholder deals
- Expert-level skills in territory design, quota setting, and forecasting
- Strong coaching abilities: elevating discovery, MEDDICC or similar methodologies, value-based proposals, and executive presentations; comfortable delivering clear, candid performance feedback
- Proficiency with Salesforce CRM, pipeline analytics, and sales tooling
- Disciplined operating cadence (WBR/QBR)
- Ability to communicate the value of a unified Fire & EMS platform to both business and technical audiences
- Must reside in the Great Lakes / Ohio Valley area
- Must be authorized to work for any US employer; no visa sponsorship available
- Must pass criminal background check and E-Verify