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Salary: USD 148,400 - 259,700 / annual
ServiceNow is seeking a Regional Brand Creative Lead to serve as the creative authority for the EMEA region, driving design excellence and brand consistency across all regional marketing touchpoints. This Associate Creative Director role reports directly to the Executive Creative Director and works closely with the EMEA Brand lead, regional marketing teams, and an embedded studio team.
Key Responsibilities:
- Serve as the creative authority for EMEA, setting creative ambition while protecting and evolving the ServiceNow identity across all regional marketing activity
- Partner with EMEA regional marketing leads to translate business priorities into compelling, on-brand creative strategies that strengthen long-term brand equity
- Collaborate with global creative leadership to ensure regional work aligns with the global brand platform while reflecting cultural nuances and opportunities within local EMEA markets
- Champion brand consistency across the region, ensuring visual identity, messaging, and tone of voice are applied with rigor and intention across all channels and touchpoints
- Oversee creative quality across a broad scope of regional work including events, campaigns, social, digital, OOH, editorial design, film/motion, and executive experiences
- Direct and inspire the embedded studio team to deliver exceptional work, setting clear creative direction and maintaining high standards
- Act as a hands-on creative contributor, rolling up your sleeves to concept, design, art direct, or write alongside the team when needed
- Bring a strong point of view to every brief, championing bold, brand-building creative that raises the bar for enterprise marketing
- Drive adoption of AI-powered tools and workflows within the regional team and studio, identifying opportunities to scale creative output and efficiency without compromising quality or brand integrity
Requirements:
- Minimum 8 years of experience in brand creative with a background rooted in design, design systems, and scaling brands across multiple markets and formats
- Proven experience working with or within global teams, balancing global brand consistency with regional nuance
- Expertise in creative tools, including Adobe Creative Cloud and Figma
- Active engagement with AI-powered creative tools and commitment to exploring how they can enhance creative work quality, speed, and impact
- Demonstrated experience in both creative direction and hands-on craft; comfortable setting vision and executing within it
- Deep belief in the power of brand with discipline to apply it consistently and instinct to push it forward
- Skilled at building collaborative relationships with marketing partners, studio teams, media partners, and cross-functional stakeholders without relying on direct authority
- Strong presentation skills and ability to articulate creative thinking clearly to senior stakeholders and regional leads
- Experience overseeing diverse creative outputs, from campaign creative to live event experiences
- Familiarity with B2B marketing environments, ideally in enterprise technology
- Portfolio submission required; applications without a portfolio may not be considered
