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Snowflake is seeking a Public Relations Lead to join its Global Communications team and drive narratives around how Snowflake is shaping the future of enterprise AI. This role sits within Corporate Communications and focuses on high-impact storytelling: bringing customer proof points to life, supporting executive thought leadership, and building PR programs for Snowflake's emerging and growth markets.
You will own and drive PR programs that amplify Snowflake's customer success by sourcing stories, building campaigns, and securing meaningful earned media coverage. You'll support executive thought leadership programs for senior leaders, translating company strategy into compelling external narratives. You'll lead PR strategy and execution for emerging markets, including international media relations, agency management, and stakeholder coordination.
Key responsibilities include developing and pitching press materials (press releases, bylines, media briefs, reactive statements) that translate complex technical concepts into clear, business-relevant stories. You'll collaborate cross-functionally with Product Marketing, Customer Marketing, Sales, Investor Relations, and executive leadership to identify high-value story opportunities. You'll support corporate PR moments including quarterly earnings, major announcements, and tier-one events.
A key differentiator for this role is building and optimizing AI-powered workflows to streamline media monitoring, reporting, content development, and day-to-day PR operations. You'll manage reporting, internal communications, and operational workflows that keep programs running smoothly across a distributed team.
The role offers real ownership, variety, and room to build. You'll work at the intersection of corporate narrative and customer impact, with exposure to earnings, executive visibility, customer campaigns, and international market launches.
REQUIREMENTS:
- 5+ years of experience in public relations, communications, or related field, within B2B technology, enterprise SaaS, or top-tier agency with relevant clients
- Track record of owning programs end-to-end: from strategy to execution to demonstrated results, with minimal oversight
- Exceptional writing and storytelling skills; ability to translate technical product narratives into compelling, business-outcome-focused content
- Experience managing media relationships across trade, business, and/or international outlets
- Comfort working across multiple stakeholders and workstreams simultaneously; organized, proactive, entrepreneurial mindset
- Natural curiosity about AI and automation; demonstrated experience building AI-assisted workflows or integrating new tools into day-to-day work
- Experience managing PR agencies and/or with international or emerging market PR (strong plus)
- Bias for action and builder mentality; sees gaps and fills them
- Familiarity with media monitoring tools, CRM/reporting platforms, and PR measurement frameworks
- BA/BS degree or equivalent experience
