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Salary: USD 95,000 - 175,000 / annual
Veeva Systems is seeking a Product Marketing Senior Manager to lead U.S. product marketing for Veeva Vault CRM Suite, a leading agentic engagement platform for life sciences. You will partner closely with Market Strategy and Product Management to develop positioning, messaging, value propositions, and go-to-market strategy for Vault CRM Suite products, including industry-specific AI capabilities. You will translate product vision, customer voice, and market opportunities into compelling narratives that drive customer success and growth.
Key responsibilities include leading product launches, release marketing, sales enablement, customer advocacy, and content strategy. You will develop and execute an annual strategic marketing plan in collaboration with market strategy, product management, sales, and field/integrated marketing teams, focusing on customer retention, adoption, and cross-sell/upsell strategies. You will lead and guide team execution for Vault CRM Suite product marketing initiatives, establishing consistent operational cadence across functions.
You will develop and refine messaging in partnership with market strategy and pull it through to all external channels and customer-facing assets. You will empower field sales and customer-facing teams by translating product releases and strategic narratives into high-impact enablement tools and presentation decks. You will own the content strategy and develop assets including thought leadership, videos, website copy, blog posts, and infographics that articulate solution value and showcase customer success.
Additional responsibilities include owning and executing large-scale customer conference agendas and content, product launches and releases, and customer advocacy programs. You will drive product awareness through PR, article placements, and social media, and build and maintain an optimized library of sales collateral and competitive assets.
Veeva is a public benefit corporation and one of the fastest-growing SaaS companies in history, surpassing $3B in revenue. The company operates as a Work Anywhere organization, supporting flexibility to work from home or in the office.
REQUIREMENTS:
- 6+ years of B2B enterprise software product marketing experience, with demonstrated experience leading initiatives in a complex, fast-paced environment
- High level of self-motivation and proven ability to proactively navigate internal organizational structures and integrate into existing cross-functional cadences
- Exceptional narrative refinement and writing skills; proven capability to take strategic product concepts and turn them into clear, polished customer messaging
- Demonstrated track record of cross-functional alignment, working seamlessly with market strategy, product management, and field/integrated marketing stakeholders
- Strong project management and operational execution skills, with high attention to detail and accountability
- Bachelor's degree or equivalent work experience
NICE TO HAVE:
- Experience marketing a category-leading enterprise B2B software product with significant market share
- Experience with customer adoption, customer advocacy, or account-based marketing (ABM) expansion programs
