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Salary: USD 95,000 - 175,000 / annual
Veeva Systems is seeking a Product Marketing Senior Manager to lead U.S. product marketing for Veeva Vault CRM Suite, a leading agentic engagement platform for life sciences. This is a management role responsible for developing positioning, messaging, value propositions, and go-to-market strategy for Vault CRM Suite products, including industry-specific AI capabilities.
You will partner closely with Market Strategy, Product Management, Sales, and Field/Integrated Marketing teams to translate product vision, customer voice, and market opportunities into compelling narratives that drive customer success and growth. Key responsibilities include leading product launches, release marketing, sales enablement, customer advocacy, and content strategy.
In this role, you will:
- Develop and execute annual strategic marketing plans in collaboration with cross-functional teams, focusing on customer retention, adoption, and cross-sell/upsell strategies
- Lead and guide team execution for Vault CRM Suite product marketing initiatives, establishing consistent operational cadence
- Develop and refine messaging in partnership with market strategy, pulling it through to all external channels and customer-facing assets
- Empower field sales and customer-facing teams by translating product releases into high-impact enablement tools and presentation decks
- Own content strategy and develop assets (thought leadership, videos, website copy, blog posts, infographics) that articulate solution value and showcase customer success
- Own and execute large-scale customer conference agendas, product launches, releases, and customer advocacy programs
- Drive product awareness through PR, article placements, and social media
- Build and maintain an optimized library of sales collateral and competitive assets
Veeva is a public benefit corporation and one of the fastest-growing SaaS companies in history, surpassing $3B in revenue. The company operates as a Work Anywhere organization, supporting flexibility to work from home or in the office.
REQUIREMENTS:
- 6+ years of B2B enterprise software product marketing experience, with demonstrated experience leading initiatives in a complex, fast-paced environment
- High level of self-motivation and proven ability to proactively navigate internal organizational structures
- Exceptional narrative refinement and writing skills; proven capability to take strategic product concepts and turn them into clear, polished customer messaging
- Demonstrated track record of cross-functional alignment, working seamlessly with market strategy, product management, and field/integrated marketing stakeholders
- Strong project management and operational execution skills, with high attention to detail and accountability
- Bachelor's degree or equivalent work experience
NICE TO HAVE:
- Experience marketing a category-leading enterprise B2B software product with significant market share
- Experience with customer adoption, customer advocacy, or account-based marketing (ABM) expansion programs
