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Salary: USD 90,000 - 135,000 / annual
Verkada is a rapidly scaling physical AI platform company protecting organizations through integrated solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. The company serves 30,000+ customers (including 100+ Fortune 500 companies), has a $5.8B valuation, and over $1 billion in annualized bookings.
As Product Marketing Manager for Workplace, you will own go-to-market strategy and execution for Verkada's visitor management, operational logistics, and crisis response product. This is a highly cross-functional role reporting to the Associate Director of Product Marketing.
Key responsibilities include:
- Leading new product launches from planning through execution, maximizing market impact
- Developing competitive messaging and positioning based on user research, market insights, and product knowledge
- Partnering with Product Management to define go-to-market plans, target markets, and activation strategies
- Collaborating with Creative, Demand Generation, and Channel Marketing teams to drive pipeline through key assets (video, webinars, thought leadership, email nurture)
- Working closely with Sales to understand product-market fit, gather customer feedback, and develop sales collateral to improve win rates
- Becoming a product subject matter expert and cross-functional leader who unites Marketing, Sales, and Product teams
- Enabling and motivating sales teams to effectively position and sell products
You will be on-site at Verkada's San Mateo headquarters 5 days per week.
REQUIREMENTS:
- 2–4 years of product marketing experience in a B2B tech environment, OR recently completed MBA with strong interest in transitioning into product marketing
- Experience working cross-functionally with Product, Engineering, Sales, Creative, and Marketing teams
- Strong writing ability for various audiences, including technical content
- Ability to help drive creative and content efforts across the marketing organization
- Must be independently authorized to work in the U.S. (no visa sponsorship available)
