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Salary: USD 100,000 - 120,000 / annual
Flywire is a global payments enablement and software company serving over 5,300 clients across education, healthcare, travel, and B2B industries. This Product Marketing Manager role focuses on the Travel vertical, which encompasses Hospitality (hotels and boutique accommodations) and Experiential (travel operators and DMCs). The role sits at the intersection of Product and Go-to-Market, reporting to the VP of Product Marketing.
You will own positioning, Ideal Customer Profiles, and messaging for Travel solutions, translating complex software and payments capabilities into simple, compelling narratives. Key responsibilities include defining differentiated positioning and value propositions across Hospitality and Experiential segments, leading go-to-market strategy for launches and commercial initiatives, and ensuring consistency across Product, Marketing, and Sales.
You will build and maintain high-quality enablement materials including decks, battlecards, demos, and value narratives to equip Sales and Relationship Management teams. You'll synthesize customer feedback, win-loss insights, and field input into actionable direction, building a strong understanding of travel and hospitality buyers, market dynamics, and competition. You will partner with Sales and RevOps to improve win rates, deal quality, and conversion, and support deal strategy in competitive situations.
The role emphasizes AI-driven execution—using AI to improve speed and quality across content, messaging, and research, experimenting with workflows that increase productivity and scalability, and helping shape how the team incorporates AI into day-to-day execution. You will connect product strategy, customer insight, and commercial execution, bringing real feedback from the field back into how the company evolves both messaging and product direction.
Requirements:
- 5-8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
- Proven track record owning positioning, go-to-market launches, and enablement with clear ties to pipeline, conversion, and revenue
- Strong commercial and product instincts with clear understanding of B2B buying cycles and enterprise sales motions
- Ability to translate complex products into simple, compelling value propositions that resonate with buyers
- Comfortable operating cross-functionally and partnering closely with Product, Sales, and broader commercial teams
- Hands-on experience using AI in day-to-day marketing workflows, with focus on improving speed, quality, and scale
- Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
- Strong written and verbal communication skills with ability to influence across teams
- Highly organized, able to manage multiple priorities without losing attention to detail
Nice to have:
- Bias toward action with focus on execution and outcomes
- Experience in travel, hospitality, or hotel technology, or marketing to travel operations and finance buyers
- Experience in payments, fintech, or vertical SaaS platforms
- Experience supporting multi-product or platform environments
- Experience directly tying product marketing efforts to pipeline and revenue outcomes
