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Salary: USD 320,000 - 320,000 / annual
Anthropic is seeking a senior Product Marketing Manager to lead go-to-market strategy for the company's highest-priority special projects—cross-cutting launches, new capabilities, and time-sensitive initiatives that shape how the market understands Claude and Anthropic.
You will own positioning, messaging, and narrative development end-to-end for these projects. Beyond marketing, you'll serve as the program lead: pulling together product, research, comms, sales, and marketing stakeholders; building the launch plan; and driving execution. This is a senior individual contributor role requiring high autonomy. You'll frequently tackle ambiguous, technically complex problems—sometimes in areas like safety and cybersecurity—with tight timelines and no existing playbook. You'll be expected to shape the story, build the plan, and ship.
Key responsibilities include:
- Own go-to-market strategy for a rotating portfolio of special projects, from positioning and messaging through launch execution and enablement
- Develop crisp, differentiated narratives for net-new capabilities and initiatives, often where no established market category or language exists
- Translate complex technical subject matter—including safety and safeguards work—into clear, credible messaging for developers, enterprise buyers, and the broader ecosystem
- Act as program lead for each project: define the launch plan, timeline, and workstreams; align cross-functional stakeholders; and drive execution across product, research, comms, demand generation, and sales
- Create core launch assets and source-of-truth materials—messaging frameworks, narratives, FAQs, enablement content—that other teams build from
- Partner with Product and Research leads to shape how projects are framed and sequenced for the market, feeding back market and competitive insight
- Build repeatable frameworks and playbooks to make special projects faster and more consistent to bring to market over time
- Operate as a trusted, independent owner: surface risks early, make judgment calls in ambiguity, and keep leadership informed without needing close direction
Minimum Requirements:
- Product marketing background; exceptional writer and messaging craftsperson—positioning, narrative, and copy are your strengths, not just strategy decks
- Strong program management instincts and personal track record of running complex, multi-stakeholder launches end-to-end
- Ability to get comfortable with technical subject matter quickly and communicate it accurately to both technical and non-technical audiences
- Work autonomously—energized by being handed an ambiguous problem and trusted to figure out the path
- Skilled cross-functional collaborator who can align product, research, comms, and sales partners without formal authority
- Thrive in fast-moving, high-pressure environments where priorities shift and the playbook hasn't been written yet
Preferred Requirements:
- 10+ years of product marketing experience in B2B or enterprise software, with a track record as a senior individual contributor
- Experience marketing AI/ML products, developer platforms, or infrastructure—developer-platform background is valuable but not required
- Experience marketing in areas with significant trust, safety, security, or regulatory dimensions
- Track record of launching products or capabilities that created a new market category
- Prior experience in a special projects, launch lead, or "fixer" style role spanning multiple product lines
- Experience at a high-growth technology company during a category-defining period
Education: Bachelor's degree or equivalent combination of education, training, and/or experience in a field relevant to the role.
Role-specific policy: All staff are expected to work from the San Francisco office at least 2 days per week, though applications are encouraged even if interim flexibility for relocation is needed.
