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Snowflake is seeking a Product Marketing Manager to lead go-to-market strategy for Data and AI Sovereignty in the EMEA region, with a focus on the Public Sector. This is a highly cross-functional role that sits at the intersection of product strategy, field enablement, partner ecosystem development, and public sector sales acceleration.
You will own messaging and positioning around Data and AI Sovereignty, ensuring Snowflake's narrative addresses sovereign control, regulatory compliance, operational autonomy, and cloud resilience. You'll scale this messaging through Snowflake's cloud, systems integrator, and specialized partner ecosystem, orchestrating joint GTM motions and co-marketing programs that drive pipeline impact.
Key responsibilities include:
- Developing and executing regional GTM strategy for the Public Sector, designing targeted campaigns for government departments, public institutions, and regulated markets
- Maintaining momentum around strategic sovereignty partnerships by converting alliance milestones into sales plays, field enablement assets, and customer-facing collateral
- Enabling field sales and technical teams on sovereignty frameworks, public sector compliance requirements, procurement pathways, and competitive differentiation
- Leading cross-functional working groups with ABM, Demand Generation, and other Marketing teams to run high-touch campaigns against key public sector targets
- Synthesizing customer feedback, regulatory trends, and field insights to shape global product roadmaps, GTM priorities, and core messaging
- Traveling up to 25% of the time to support regional initiatives
This role is based in Snowflake's London office and requires close collaboration with Account Teams, Field Marketing, Technical Sales, ABM, Partner Marketing, Demand Generation, and Global Product Marketing.
REQUIREMENTS:
- 5+ years of experience in product marketing, solutions marketing, or GTM strategy within data, cloud, or enterprise software, specifically supporting Public Sector or highly regulated industries
- Domain knowledge of Public Sector procurement dynamics, government compliance standards, and Data/AI Sovereignty requirements across EMEA (e.g., EU AI Act, GDPR, national sovereignty frameworks)
- Proven track record of developing and scaling joint GTM programs, partner co-marketing initiatives, and ecosystem alliances
- Demonstrated ability to orchestrate cross-functional, account-based campaigns targeting public sector institutions and government bodies
- Excellent communication and storytelling abilities, with strong talent for translating complex regulatory, governance, and architectural concepts into compelling narratives
- Strong collaboration and influence skills, aligning global product strategy with localized EMEA market needs
- Analytical, data-driven mindset focused on measuring campaign effectiveness, pipeline impact, and account engagement
- BS/BA degree preferred
