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Salary: USD 320,000 - 320,000 / annual
Anthropic is seeking a Product Marketing Manager to join the Claude Platform Product Marketing team. You will drive go-to-market strategy and execution for launches across the platform, from new API features and developer tools to capabilities that ship with new models.
In this role, you will partner closely with Product to bring new capabilities to market, develop positioning and messaging that explains what each capability does and who it serves, and equip Sales with narratives and materials needed to win technical deals. You will lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities. You will develop compelling product messaging, positioning, and value propositions aligned with technical audience needs, and drive product launches that generate market momentum, from flagship releases to incremental feature updates.
You will design and implement developer marketing campaigns to drive API adoption and platform usage, support sales enablement initiatives with battlecards, pitch materials, customer stories, and objection handling, and partner with Product to shape roadmap priorities based on competitive intelligence, customer research, and field feedback. Cross-functional collaboration is essential—you will work closely with Developer Relations, Communications, Creative, Marketing, and Sales teams.
Anthropics mission is to create reliable, interpretable, and steerable AI systems. The company is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. Anthropic is a public benefit corporation headquartered in San Francisco, offering competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and collaborative office space.
Role-specific policy: All staff are expected to work from the San Francisco or New York office at least 2 days per week. The company encourages applications even if interim flexibility for relocation is needed.
REQUIREMENTS:
Minimum:
- Proven track record of developing and executing go-to-market strategies for API products or developer tools, including successful product launches
- Strong technical background with ability to understand and communicate complex AI features to both technical and non-technical audiences
- Excel at cross-functional collaboration, particularly in aligning Product, Sales, and Marketing strategies
- Strong storytelling skills with demonstrated ability to create diverse marketing content (blogs, presentations, sales collateral, website copy, customer case studies)
- Exceptional writing skills with ability to adapt tone, style, and complexity for diverse audiences (executives, technical users, end customers) and formats (long-form content, product briefs, email campaigns, social media)
- Bachelor's degree or equivalent combination of education, training, and/or experience
- Field of study relevant to the role as demonstrated through coursework, training, or professional experience
Preferred:
- 10+ years of product marketing experience with at least 5 years focused on developer platforms, APIs, or technical products
- Experience in highly competitive markets requiring sharp differentiation
- Background in marketing AI/ML products or developer tools to enterprise buyers
- Experience working closely with Sales teams on strategic, technical deals
