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The Stepstone Group is a global online job platform operating over 20 brands across 30+ countries, with ~4,000 employees. They are seeking a Product Marketing Manager to own positioning, go-to-market strategy, and market activation for commercial B2B and B2C products.
In this role, you will:
- Develop and refine product positioning, value propositions, and messaging frameworks
- Plan and execute go-to-market strategies for new products, features, and initiatives
- Orchestrate cross-functional collaboration across Product, Marketing, Sales, and Service teams to ensure consistent communication across all touchpoints
- Create sales and marketing materials including pitch decks, talk tracks, FAQs, and objection handling guides; conduct sales enablement programs
- Own launch planning and execution, including campaign and content activation
- Conduct competitive analysis and leverage internal insights for data-driven decision-making
- Define, track, and optimize product marketing KPIs throughout the customer funnel
- Continuously refine messaging and tactics based on performance data and stakeholder feedback
You will work at the intersection of product, marketing, sales, and service, ensuring products are clearly differentiated, well-communicated, and successfully activated in the market from conception through post-launch optimization.
Qualifications:
- Completed degree in Marketing, Communications, Business Administration, or comparable field
- Fluent German and English (business proficiency required)
- Minimum 3 years of experience in Product Marketing, Growth, or Product Management, ideally in a commercial environment
- Demonstrated experience with product positioning and go-to-market strategy development
- Preferred: experience with subscription or platform business models and understanding of KPIs such as MRR, ARR, Churn, and LTV
- Proficiency with GenAI and LLM tools (e.g., Claude, Copilot, Gemini)
- Strong analytical skills combined with excellent storytelling and communication abilities
- Experience collaborating with cross-functional teams and stakeholders up to C-level
- Structured, hands-on work approach
