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The Stepstone Group is a global online job platform operating 20+ brands across 30+ countries with ~4,000 employees. The company's mission is to connect job seekers and employers worldwide to create perfect matches through data, platforms, and technology.
As Product Marketing Manager, you will own the positioning, market launch, and ongoing optimization of commercial B2B and B2C products. You will work at the intersection of Product, Marketing, Sales, and Service to ensure products are clearly differentiated, well-communicated, and successfully activated in the market—from conception through post-launch optimization.
Key responsibilities include:
- Develop and refine product positioning, value propositions, and messaging
- Plan and execute go-to-market strategies for new products, features, and initiatives
- Orchestrate cross-functional teams and ensure consistent communication across all touchpoints
- Create sales and marketing materials (pitch decks, talk tracks, FAQs, objection handling) and conduct enablement activities
- Own launch planning and execution, including campaign and content activation
- Conduct competitive analysis and leverage internal insights for data-driven decision-making
- Define, track, and optimize product marketing KPIs across the funnel
- Continuously refine messaging and tactics based on performance data and feedback
The role offers a hybrid work model in Berlin with 30 days vacation, occupational pension, volunteer days, subsidized wellness benefits, and a dog-friendly office.
Requirements:
- Completed degree in Marketing, Communications, Business Administration, or equivalent
- Fluent German and English (business proficiency)
- Minimum 3 years of experience in Product Marketing, Growth, or Product Management, ideally in a commercial environment
- Proven experience with product positioning and go-to-market strategies
- Preferred: experience with subscription or platform business models and understanding of KPIs (MRR, ARR, Churn, LTV)
- Proficiency with GenAI and LLM tools (Claude, Copilot, Gemini)
- Strong analytical skills combined with excellent storytelling and communication abilities
- Experience collaborating with cross-functional teams and stakeholders up to C-level
- Structured, hands-on work approach
