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OpenRouter is the open AI routing and infrastructure layer that enterprises use to access, manage, and optimize large language models across providers without lock-in, capacity constraints, or unnecessary cost. The company powers advanced AI teams by providing flexibility to move fast, scale confidently, and stay future-proof as models evolve.
As Product Marketing Manager, Enterprise, you will own the customer journey for the largest and most complex customers, from demo request through signed contract to expansion. You will set strategy for and execute enterprise product launches, build the sales narrative and customer proof that help close major deals, and serve as a thought partner to Product on packaging and positioning.
Key responsibilities include:
- Own enterprise messaging and positioning by creating core narratives, sales assets, and content that articulate OpenRouter's value to technical and business buyers
- Run enterprise launches, owning strategy and execution from positioning and packaging through sales readiness, content, and post-launch measurement
- Lead competitive enablement by building battlecards and positioning frameworks, running win/loss analysis, and delivering sales training for strategic deals
- Define seller enablement needs with the enablement lead, keep it current, and measure effectiveness
- Support key opportunities directly by partnering with sellers on strategic deals, shaping narratives, building custom proof, and joining customer conversations
- Build customer programs including advocacy, case studies, references, and customer advisory board or design partner initiatives
- Fuel enterprise campaigns by partnering with Demand Gen and Field Marketing to reflect buyer needs, competitive context, and customer proof
- Respond to field needs, gather feedback, and continuously improve enablement based on results
You will work directly with Product, Engineering, Account Executives, Solutions Engineers, Customer Success, Demand Generation, and Field Marketing on a small, hands-on team.
REQUIREMENTS:
- 8+ years in product marketing or enterprise marketing with a track record of developing messaging and positioning that sellers actually use
- Enterprise PMM experience at an infrastructure, AI, or developer platform company
- Experience building a sales narrative from scratch and working closely with AEs and SEs on live deals
- Proven experience leading enterprise launches and producing enablement and collateral
- Demonstrated, hands-on use of AI tools and agents to run a high-velocity product marketing and communications program
- Excellent written and verbal communication skills and confidence engaging senior technical and business stakeholders
- Comfort with ambiguity and bias toward shipping; preference for strong v1 this week over perfect deliverable next quarter
NICE TO HAVES:
- Experience marketing developer tools, AI-native products, or infrastructure platforms in highly competitive markets
- Experience launching or running a customer advisory board or design partner program
- Technical background or fluency to demo the product and engage with engineers
- Experience with dual self-serve and enterprise motion
