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Salary: USD 100,000 - 115,000 / annual
Ibotta is a leading performance marketing platform (NYSE: IBTA) that enables brands to deliver digital promotions to over 200 million consumers through the Ibotta Performance Network. The company is headquartered in Denver and is seeking a Product Marketing Manager to drive adoption and commercialization of its evolving campaign experience platform.
In this role, you will develop and execute go-to-market plans for new campaign-platform capabilities, translating complex product functionality into clear customer value, positioning, and messaging. You'll own launch execution end-to-end—including messaging, enablement, training, communications, and adoption tracking. Working closely with Product, Sales, Sales Enablement, and a Senior Product Marketing Manager, you'll build a deep understanding of key campaign personas through customer feedback and behavioral insights, identifying friction points and adoption opportunities.
Key responsibilities include:
- Developing and executing go-to-market plans for new campaign capabilities
- Translating product capabilities into customer value and sales enablement materials
- Owning launch execution, including messaging, training, and adoption plans
- Building deep understanding of campaign personas and identifying improvement opportunities
- Partnering with Sales and Sales Enablement to prepare teams for new workflows
- Tracking launch adoption and performance, translating insights into recommendations
- Supporting emerging initiatives including AI-assisted campaign planning and automation
- Collaborating across Product, Sales, and cross-functional teams in a fast-paced environment
This is a hybrid position based in Denver, requiring 3 days in office (Tuesday–Thursday). Relocation assistance is available for candidates outside the Denver area.
REQUIREMENTS:
- 4+ years of experience in Product Marketing, Go-to-Market, Marketing, Product Management, Sales Enablement, or related disciplines, with demonstrated experience bringing products or capabilities to market
- Experience in adtech, retail media, commerce media, performance marketing, SaaS, or B2B technology environments preferred
- Experience working with enterprise CPG customers or sales organizations strongly preferred
- Demonstrated ability to develop and execute product launches and go-to-market programs
- Strong ability to translate product functionality into clear customer value and messaging
- Experience working closely with Product and cross-functional teams
- Excellent project management and cross-functional collaboration skills
- Strong written and verbal communication skills with ability to simplify complex products
- Comfortable incorporating feedback from key personas into marketing strategy
- Curious, customer-oriented mindset with interest in understanding product usage and friction points
- Highly organized with ability to balance strategic thinking and hands-on execution
- Comfortable operating in high-growth environments with organizational change and ambiguity
- Bachelor's degree or equivalent experience preferred
- Must be currently authorized to work in the United States on a full-time basis
