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Salary: USD 120,000 - 140,000 / annual
VTS is an AI-driven technology platform transforming commercial real estate through intelligent leasing, market insights, and collaboration tools. The platform serves over 45,000 professionals managing 13 billion square feet of real estate globally, with customers including Blackstone, Brookfield Properties, and JLL.
As Product Marketing Manager, you will own go-to-market strategy for the property management product while driving platform-level initiatives that strengthen the entire GTM organization. This is a hands-on role with real ownership, where you'll help define and build the processes that product marketing operates on as VTS scales.
Key responsibilities include:
- Own product launches end-to-end, partnering with Product from roadmap through release, running launch meetings, and maintaining momentum with Growth teams post-launch
- Develop positioning and messaging that is clear, differentiated, and grounded in current market and competitive intelligence across products, personas, and segments
- Enable the go-to-market team by building sales artifacts, presentations, demos, and training that empower sales and customer success to sell and drive adoption
- Lead competitive and customer intelligence efforts, monitoring the commercial real estate technology and AI landscape, and mining sources like Gong calls and customer conversations for strategic insights
- Develop customer-facing content including collateral, case studies, and customer stories in collaboration with Content and Design teams
- Define personas and segmentation to sharpen understanding of target customers and help teams across the company apply these insights
- Collaborate cross-functionally with Product, Sales, Customer Success, Design, and Growth to ensure cohesive execution
You will work from the New York office 4 days per week.
Requirements:
- 3+ years of hands-on B2B product marketing experience with a track record of successful launches, sales enablement, and product adoption
- Expertise in positioning and messaging, and ability to translate them into sales and customer-facing assets
- High agency and comfort with ambiguity; ability to build quickly, test, make tradeoffs, and iterate
- Strong operational instincts with systems thinking and ability to build repeatable frameworks and structure
- Ability to influence at every level, with confidence presenting to executives, sales teams, and customers
- Ability to distill complex technical concepts into clear, compelling narratives
- Experience developing customer content programs such as case studies, testimonials, and advocacy
- AI-native working style with daily use of AI tools for research, analysis, drafting, and operations
Nice to have:
- Experience with product-led growth motions
- Brand development experience
- Strong design instincts and ability to speak design language
- Background in commercial real estate, proptech, or vertical SaaS
