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Serval is an AI-native automation platform that builds intelligent agents to transform enterprise operations. Founded in early 2024, the company is already trusted by Fox, Notion, Perplexity, Vercel, and Brex, and is backed by Sequoia Capital, Redpoint Ventures, and other leading investors.
You will build and scale Serval's sales enablement engine, sitting directly on the critical path of revenue generation. Unlike traditional product marketing roles focused on content and web presence, this position partners closely with Account Executives to accelerate their ramp, strengthen demos, and communicate Serval's value in enterprise sales cycles.
Key responsibilities include:
- Building and scaling the sales enablement program: onboarding curriculum, demo certification, objection handling, and competitive education
- Creating high-impact enablement assets (one-pagers, cheatsheets, discovery guides) that help AEs internalize and confidently deliver Serval's value proposition
- Translating complex AI capabilities into clear messaging and narratives that resonate with enterprise buyers
- Partnering with Engineering and Sales leadership to ensure AEs are prepared for new product capabilities, establishing workflows that convert product updates into enablement within days
- Analyzing Gong calls to identify friction points, emerging objections, and winning talk tracks
- Prototyping and deploying an AI-powered enablement engine: agents that automatically draft cheatsheets, certification scripts, and training modules from product specs and field insights, with you setting standards and maintaining quality
- Traveling domestically to train AEs at other offices
This role evolves from hand-crafting enablement assets to designing systems that produce them automatically, leveraging agentic AI to scale output as the company grows from 20 to 200+ sellers.
Requirements:
- 3+ years of product marketing experience at a high-growth B2B technology company, with sales enablement as a key component
- Strong oral and written communication skills for various audiences, including technical content
- Comfort using AI tools in daily workflow and genuine excitement about building agentic systems to scale your own output (direct experience a plus; aptitude and appetite required)
- Willingness to travel domestically to train AEs
- Bachelor's degree required
- High technical aptitude and ability to work closely with engineers to understand technology deeply
- Strong public speaking skills and ability to present to large groups
- Ability to distill complex ideas into clear, concise materials
- Fast learning capability given high-velocity feature shipping
- Problem-solving mindset focused on making sales reps productive
