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Passage Health is a Series A startup modernizing autism care delivery through technology. The company has grown 3x over the past year and is building a platform that transforms clinical documentation, operations, and billing for autism care providers, addressing a $460B market opportunity.
You will be the founding product and content marketer, reporting to a VP with deep product marketing experience. This is a high-impact role spanning four core areas:
**Product Marketing:** Develop and communicate Passage's positioning across the customer lifecycle—from awareness through adoption and expansion. Plan and execute product launches with coordinated internal training and public communications. Build feedback loops between Product, Sales, and Customer Success to ensure customer insights inform strategy.
**Sales Enablement:** Define ideal customer profiles with Sales and create tailored enablement for different prospect roles and buying stages. Develop pitch decks, one-pagers, demo narratives, objection-handling guides, and competitive battlecards. Partner with Operations to maintain tools and workflows that help Sales discover and measure enablement resources. Support demo environment creation and maintenance.
**Content and Thought Leadership:** Own the content calendar and develop positioning-aligned content across channels. Create thought leadership with company leaders and subject-matter experts. Measure content and campaign effectiveness, connecting engagement to qualified pipeline and conversion.
**Customer Adoption and Expansion:** Partner with Customer Success to uncover customer stories and measurable impact. Create messaging that helps customers adopt capabilities and understand value. Identify expansion signals and support upsell conversations.
**Success Metrics:** Shorter sales cycles, higher annual contract value (ACV), more qualified pipeline sourced or influenced by content, stronger cross-functional partnerships, and improved employee engagement and understanding of customer impact.
**Requirements:**
- 4+ years of product marketing experience, ideally in B2B SaaS
- Track record of crafting positioning and messaging that drives measurable business outcomes
- Strong writing and storytelling skills; ability to make complex products feel simple and compelling
- Experience partnering cross-functionally with Product and Sales on go-to-market motions
- Self-starter mindset comfortable with ambiguity in fast-paced startup environments
- Strong people skills to develop deep, trusting cross-functional relationships
- Strong analytical skills and comfort using data to inform decisions and measure impact
**Nice to Have:**
- Experience marketing to healthcare, clinical, or provider audiences
- Familiarity with vertical SaaS or platforms serving regulated industries
- Experience at early-stage (Seed–Series B) startups
