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Linxup is a fast-growing fleet management and telematics company serving over 30,000 businesses. Founded in 2004 and based in St. Louis, MO, Linxup provides vehicle tracking, dash cam solutions, and field service software to help businesses improve safety, security, productivity, and efficiency across their mobile workforce and equipment.
As Product Marketing Manager, you will own Linxup's go-to-market strategy and execution. You'll drive product launches from conception through market rollout, ensuring new products and features land with customers and sales teams. You'll create and maintain sales enablement materials—pitch decks, battle cards, talk tracks, demo stories, and FAQs—that help sellers and support teams articulate value in customers' own words.
Key responsibilities include:
- Planning and executing end-to-end go-to-market launches for new products and features, measuring results and iterating for improvement
- Developing comprehensive sales enablement programs that reps actually use
- Owning competitive intelligence and market insights; tracking competitors, win/loss patterns, and market shifts to inform strategy
- Shaping and evolving Linxup's positioning, messaging, and narrative across web, campaigns, sales, and product
- Conducting customer and prospect research to inform product and marketing decisions
- Collaborating daily with Product, Sales, and Customer Success teams
You'll work in a fast-paced environment with opportunities for growth, Monday through Friday, 8 AM–5 PM. The role emphasizes work/life balance and on-the-job excellence.
REQUIREMENTS:
- 5+ years in product marketing, preferably B2B SaaS
- Proven track record of planning and running end-to-end launches with measurable results
- Experience building sales enablement that reps actively use
- Strong project management skills; ability to run cross-functional initiatives with multiple moving parts and meet deadlines
- Excellent collaboration, writing, and presentation skills; ability to simplify complex products and make them persuasive
- Data-driven and customer-research-informed decision making
- Comfort using AI tools for research, writing, and productivity
- Experience with SMB buyers, telematics, IoT, fleet, or field service software (preferred)
- Experience with competitive programs and win/loss analysis (preferred)
- Familiarity with Salesforce and product analytics tools (preferred)
