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Salary: USD 160,000 - 175,000 / annual
HeartFlow is a publicly traded medical technology company (HTFL) pioneering AI-driven solutions for coronary artery disease diagnosis and management. The company's flagship product, HeartFlow FFR_CT Analysis, is a non-invasive cardiac test that provides 3D visualization of coronary arteries and blood flow impact. With international clearance and adoption across 750,000+ patients globally, HeartFlow is expanding its product pipeline and commercial reach.
As Product Marketing Manager, you will serve as the connective tissue between Product, Clinical, Sales, and Marketing Communications. You will own the positioning, launch strategy, and field adoption of HeartFlow solutions, translating customer insights, clinical evidence, and market dynamics into messaging, programs, and enablement tools that drive physician and health system adoption.
Key responsibilities include:
- Building deep market and customer insight through voice-of-customer research, competitive analysis, and field feedback to inform product roadmap decisions
- Developing differentiated positioning and value propositions tailored to diverse audiences (cardiologists, radiologists, interventional cardiologists, referring physicians, hospital administrators)
- Leading go-to-market strategy and launch execution for new products, features, and platform enhancements
- Identifying and removing adoption barriers within target customer segments
- Designing and executing integrated omnichannel campaigns in partnership with Marketing Communications
- Building sales enablement tools: presentations, solution briefs, case studies, demo materials, and training content
- Translating complex clinical evidence and health economics data into credible commercial messaging and thought leadership content
- Ensuring compliance with regulatory and legal requirements across all marketing materials and programs
- Setting measurable goals, managing timelines, and taking a data-driven approach to program evaluation and forecasting
- Driving cross-functional alignment on market narrative across all customer touchpoints
You will work in a fast-moving, high-growth environment where you own real launches with real visibility, and success is measured by adoption, utilization, and the quality of commercial decisions you inform.
Requirements:
- MBA from an accredited institution (required)
- Bachelor's degree in business, science, engineering, or related field (preferred)
- 5+ years of relevant professional experience in marketing, product marketing, market development, commercial strategy, consulting, or related field (pre-MBA experience and substantive MBA internships/rotations count toward this requirement)
- Experience in medical device, life sciences, diagnostics, digital health, or healthcare technology (strongly preferred)
- Experience developing or launching marketing initiatives that drove adoption (strongly preferred)
- Experience working with or alongside sales organizations such as field sales, field marketing, or sales enablement (a plus)
- Experience in start-up or high-growth environment (a plus)
- Familiarity with cardiology or medical imaging (a plus)
- Ability to work on-site at San Francisco or Rohnert Park, California office; occasional travel to customer sites, conferences, and company events may be required
