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Salary: USD 85,000 - 145,000 / annual
Formlabs is seeking a Product Marketing Manager to drive market adoption of its 3D printing technology, accessories, and materials. You will serve as the quarterback for product launches and manage go-to-market strategy across the company, working on core messaging, positioning, new product launches, content creation, sales enablement, and competitive analysis.
In this role, you'll be the closest connection between Product and Marketing teams, sitting at the intersection of product management, design, engineering, manufacturing, web, and content teams. You'll work in a fast-paced environment where new materials launch every few months and major hardware announcements occur every couple of years.
Key responsibilities include:
- Lead launches of new hardware, software, and materials products as the central coordinator
- Nurture existing products through marketing and positioning updates
- Connect market and technology trends with Formlabs' products to build positioning and messaging for verticals, buyer personas, and use cases
- Track and assess competitors, adjusting product marketing strategy as the industry evolves
- Communicate products across all mediums with compelling, succinct messaging
- Develop technical training materials, messaging decks, internal FAQs, and product guides for sales enablement
- Promote and demo Formlabs products at conferences, trade shows, events, and to analysts and potential customers
- Develop deep expertise in 3D printing technologies, materials, and the product portfolio
Formlabs' 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA.
Requirements:
- 2–5 years of experience in product marketing or sales engineering at a B2B hardware or software company
- Detail-oriented with a track record of excellence in project management
- Passionate about technology and interested in 3D printing
- Successful collaboration with sales and marketing teams to create product training materials, value propositions, and differentiation
- Experience conducting independent primary and secondary market research to understand trends and analyze competitive landscapes
- Proven ability to work independently and cross-functionally to complete projects
- Ability to manage by influence with leaders across the organization
- High level of initiative and strong business judgment; comfortable solving strategic problems in real time
- Ability to think holistically and contribute business value outside of your core lane
Bonus skills: technical writing, business or technical degree, related industry experience.
