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Salary: USD 124,000 - 223,100 / annual
Siemens Digital Industries Software is seeking a Product Marketing Lead to define and drive the portfolio-level narrative, messaging architecture, and integrated go-to-market strategy for Intelligence Center X, Siemens' agentic enterprise platform.
Intelligence Center X is a strategic enterprise AI platform combining an Enterprise Knowledge Graph, AI/ML, agentic application development, orchestration, and governance. It enables organizations to move from static software to intelligent, autonomous systems. The platform is built on decades of domain expertise across manufacturing, banking, insurance, financial services, and healthcare, and is already running in production at scale.
In this role, you will develop the portfolio narrative and "better together" story that articulates how Intelligence Center X technologies—including Mendix, Graph Studio, AI Studio, domain ontologies, and other components—combine to unlock business value through AI, data, automation, application development, and intelligent workflows. You will create a scalable messaging framework that enables product teams to maintain differentiated narratives while aligning to a unified portfolio strategy.
Key responsibilities include:
- Developing and communicating the Intelligence Center X portfolio narrative and positioning within the broader Siemens Software ecosystem
- Creating messaging architecture and value propositions that resonate with executive, technical, developer, IT, engineering, operations, AI, data, and business audiences
- Translating sophisticated AI, application development, graph technology, ontology, machine learning, and data capabilities into clear customer benefits
- Partnering with Product Marketing Managers, Brand, Solutions Marketing, Demand Generation, Product Management, Sales, and Executive Leadership to create integrated go-to-market stories and launch strategies
- Establishing messaging standards, governance processes, and alignment mechanisms across the organization
- Influencing decision-making and driving alignment across diverse stakeholders in a matrixed environment without direct authority
- Providing strategic guidance on portfolio positioning, market opportunities, and customer-facing narratives
- Continuously refining the portfolio narrative based on market trends, customer feedback, competitive insights, and product evolution
This is a strategic leadership role that shapes how customers, partners, analysts, and employees understand the value of Intelligence Center X while influencing the future direction of Siemens' AI, data, and application development portfolio.
REQUIREMENTS:
- 12+ years of progressive experience in Product Marketing, Solutions Marketing, Portfolio Marketing, or related strategic marketing function
- Demonstrated success developing and executing marketing strategies across multiple products within a technology portfolio
- Experience marketing enterprise software, AI, data platforms, application development technologies, cloud solutions, or related technical products
- Proven track record of developing portfolio-level positioning, messaging, and go-to-market strategies
- Strong understanding of enterprise AI, agentic workflows and AI systems, AI application development, ontologies and semantic technologies, data and knowledge graphs, and enterprise software platforms
- Ability to connect technical innovation to measurable customer and business outcomes
- Deep understanding of how complex technology portfolios are positioned, packaged, and brought to market
- Exceptional strategic communication, storytelling, and narrative-development skills
- Strong executive presence and ability to influence senior stakeholders
- Excellent writing, facilitation, presentation, and stakeholder management capabilities
- Ability to simplify complex technical concepts for both executive and technical audiences
- Strong collaboration skills with experience leading through influence in highly matrixed organizations
- Proven ability to build consensus and drive alignment across multiple functions and business units
