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Salary: USD 180,000 - 200,000 / annual
Lumana is an AI-powered video security platform founded in 2021 and backed by tier-one Silicon Valley investors. The company has achieved product-market fit and recently raised the largest Series A in its industry. Lumana's mission is to help organizations unlock the value of their visual data through intelligent video security solutions that enhance safety, streamline operations, and enable instant response.
The Product Marketing Lead will guide Lumana's market positioning, product launches, and customer communications for its AI-first video security platform. This is a strategic, cross-functional role reporting to the VP of GTM Engineering, sitting at the center of Product, Marketing, Sales, and Customer Success.
Key responsibilities include:
- Own market strategy and GTM direction by gathering customer, competitor, and industry intelligence, then translating insights into strategic recommendations. Define where Lumana should focus go-to-market efforts and ensure strategy reflects real customer demand.
- Develop and evolve differentiated positioning and messaging that clearly communicates value across industries (education, government, manufacturing, hospitality, healthcare, retail) and buyer personas. Ensure consistency across all customer-facing touchpoints.
- Lead product launches and GTM execution by partnering with Product, Engineering, Sales, Marketing, and Customer Success. Own launch strategy from roadmap through execution, translating product investments into compelling narratives and measurable outcomes.
- Drive cross-functional alignment by serving as strategic connective tissue across teams. Facilitate prioritization decisions, ensure strategic direction is executed, and take ownership from market signal through execution.
- Enable Sales and Channel teams with messaging, competitive intelligence, battlecards, pitch decks, objection handling, and enablement resources. Continuously refine based on field feedback and competitive dynamics.
- Shape content and thought leadership including website messaging, case studies, product narratives, videos, blogs, and executive thought leadership. Position Lumana as an industry leader in AI-powered video intelligence.
- Represent the customer across the organization by synthesizing feedback, product usage data, sales insights, and market signals. Advocate for customer needs to influence messaging, GTM strategy, product prioritization, and roadmap decisions.
The role is ideal for someone who is both strategic and hands-on, energized by ambiguity, and excited to help define and build a new category. The AI video surveillance market is projected to more than double to $14.6B in the next four years, and Lumana is positioned to be the clear market leader.
